基于社会网络分析的乡村旅游地联合发展研究--以海口市为例  

Research on the Combined Development of Rural Tourism Based on Social Network Analysis--A Case Study of Haikou City

作　　者：彭雪凌 许先升[1] 许新 PENG Xueling;XU Xiansheng;XU Xin(School of Forestry,Hainan University,Haikou 570228,China)

机构地区：[1]海南大学林学院,海口570228

出　　处：《西南大学学报（自然科学版）》2023年第1期149-158,共10页Journal of Southwest University(Natural Science Edition)

基　　金：海南省哲学社会科学规划课题(HNSK(ZC)21-126);海南省自然科学基金项目(421QN200);海南省自然科学基金项目(421MS015).

摘　　要：当前,单个乡村旅游的孤立发展已无法满足人们需求,需要推动全域范围内乡村旅游地的联合发展.本文从乡村旅游地的网络结构视角开展研究,以旅游质量为突破口,借助引力模型和社会网络分析方法构建海口市乡村旅游地关系网络并进行分析.结果显示,整体层面海口市乡村旅游地关系网络均衡但完备性较低;局部层面,网络中形成了多个内部关系紧密的子群,但子群之间连接较弱;个体乡村旅游地的层级性明显.基于网络特征提出发展策略,在个体层面应明确乡村旅游地的层级以实行不同的发展策略,局部层面应强化组团内部的协同发展和组团之间的联系,整体层面应优化全域乡村旅游体系,推动全域范围内乡村旅游联合发展.Nowadays,the isolated development of single rural tourism is no longer to meet people s needs.It is necessary to promote the combined development of global rural tourism.From the perspective of network structure of rural tourism destination,this paper took the tourism quality as a breakthrough to construct the relationship network model of rural tourism destination in Haikou based on the principle of gravity model and social network analysis,and conduct the analysis.The results show that on the overall level,the network of rural tourism destination in Haikou City is balanced,but with low integrity.At the local level,there are many subgroups with close internal relationship,but the connections between subgroups are weak.The hierarchy of individual rural tourism destinations is obvious.Based on the spatial network characteristics,this article proposed some suggestions.For individual tourism destination,the level should be clarified to implement different development strategies.At the local level,the internal development of groups should be coordinated and the connection between groups should be strengthened.At the overall level,the rural tourism system should be optimized to promote the combined development of rural tourism in the whole region.

关 键 词：社会网络分析 乡村旅游 乡村振兴 联合发展 引力模型 海口市 

分 类 号：F323[经济管理—产业经济] TU982[建筑科学—城市规划与设计]