我国大众奥运观嬗变特征、影响因素与启示  

Characteristics, Influencing Factors and Enlightenment of the Evolution of Public Olympic Concept in China

作　　者：刘露 王庆军[1] 徐磊 LIU Lu;WANG Qing-jun;XU Lei(School of Sports Science and Physical Education,Nanjing Normal University,Nanjing 210023,China;College of Physical Education,yancheng Teachers1 University,Yancheng 224002,China)

机构地区：[1]南京师范大学体育科学学院,南京210023 [2]盐城师范学院体育学院,江苏盐城224002

出　　处：《体育文化导刊》2022年第12期45-51,65,共8页Sports Culture Guide

基　　金：国家社会科学基金青年项目(21CTY009)。

摘　　要：运用文献资料法等,对我国大众奥运观嬗变特征、影响因素及启示进行研究。我国大众奥运观嬗变特征:参与奥运从支持展示政治到站位非政治化、奖牌竞争从奉行金牌至上到注重人文关怀、举办奥运从视为圆梦任务到视作惠民工程。我国大众奥运观嬗变受奥运会相关利益主体时代诉求、顶层设计宣传倡导、社会活动陶染教化、传播体系更新完善的影响。启示:立足时代诉求,系统编制特色奥运观的呈现样式;提高思想站位,筑牢培育特色奥运观的制度保障;注重多元协同,丰富建构特色奥运观的社会活动;强化阵地意识,深度打造特色奥运观的传播体系。By using the method of literature review,this paper studied the characteristics,influencing factors and enlightenment of the evolution of public Olympic concept in China.The evolutionary characteristics of public Olympic concept in China:Participation in the Olympic Games has changed from supporting and displaying politics to depoliticization,medal competition has changed from pursuing gold medal supremacy to attaching importance to humanistic care,and hosting the Olympic Games has changed from a dream fulfilling task to a project benefiting the people.The evolution of public Olympic concept in China is influenced by the times demands of the relevant stakeholders of the Olympic Games,the advocacy of top-level design,the edification of social activities,and the renewal and improvement of the communication system.Enlightenment:We should systematically formulate the presentation style of characteristic Olympic concept based on the demands of the times,improve the ideological position to strengthen the institutional guarantee for cultivating the characteristic Olympic concept,pay attention to the multi-party collaboration to enrich the social activities of constructing the characteristic Olympic concept,and strengthen the position awareness to deepen the communication system of the characteristic Olympic concept strongly.

关 键 词：体育管理 大众奥运观 观念变迁 

分 类 号：G811.21[文化科学—体育学]