基于游客出行的江苏省旅游户外装备市场分析与对策研究  

Market Analysis and Countermeasures of Tourist Outdoor Equipment in Jiangsu Province Based on Tourists’Travel

作　　者：杨艳 成永霞 周小宇 Yang Yan;Cheng Yongxia;Zhou Xiaoyu(School of Economics and Management,Nanjing Vocational University of Industry Technology,Nanjing Jiangsu 210023;School of Tourism and Social Management,Nanjing Xiaozhuang University,Nanjing Jiangsu 211171)

机构地区：[1]南京工业职业技术大学经济管理学院,江苏南京210023 [2]南京晓庄学院旅游与社会管理学院,江苏南京211171

出　　处：《山东纺织经济》2022年第11期16-19,共4页Shandong Textile Economy

基　　金：江苏省高校哲学社会科学项目(2019SJA0611);江苏省高职院校教师专业带头人高端研修项目(2020GRGDYX008);江苏省教育科学“十四五”规划2021年度课题(C-c/2021/03/79);南京工业职业技术大学校本教育研究重点立项课题(ZBZD21-02)。

摘　　要：户外旅游作为人与自然紧密结合的活动方式恰好满足了人们的身心需求,户外旅游的人数逐年递增。受户外旅游蓬勃发展的影响,游客对户外旅游装备的需求递增也带动了装备市场的发展。运用空间分析法、问卷调查法和统计分析法分别对江苏省供给端旅游户外装备市场和需求端旅游户外装备市场进行深入分析,总结创新发展存在的问题,并提出提升对策。Outdoor tourism,as a way of activities that closely integrates people with nature,just meets people’s physical and mental needs,and the number of outdoor tourism is increasing year by year.Affected by the vigorous development of outdoor tourism,the increasing demand for outdoor tourism equipment by tourists has also driven the development of the equipment market.Using spatial analysis method,questionnaire survey method and statistical analysis method,the paper conducts an in-depth analysis on the supply-side tourism outdoor equipment market and the demand-side tourism outdoor equipment market in Jiangsu Province,summarizes the problems existing in innovation and development,and proposes the improvement strategies.

关 键 词：游客出行 旅游户外装备 江苏省 

分 类 号：F592.7[经济管理—旅游管理]