沈阳故宫博物院文创产品迭代及平台发展研究  

Research on Iteration of Cultural and Creative Products and Platform Development of Shenyang Palace Museum

作　　者：沈夜南 SHEN Yenan

机构地区：[1]武汉工程大学艺术设计学院

出　　处：《丝网印刷》2022年第20期7-10,共4页Screen Printing

摘　　要：在“互联网+”的大背景下,国家经济快速发展,科技产品的迭代速度和文创产业的发展达到了新高度。利用网络平台为沈阳故宫文创产业提供营销策略,推广沈阳故宫特色文创产品。In the context of"Internet+",the national economy has developed rapidly,and the iteration speed of scientifi c and technological products and the development of cultural and creative industries have reached a new height.The paper provides marketing strategies for the cultural and creative industry of Shenyang Palace Museum and promotes the cultural and creative products with Shenyang Palace Museum characteristics.

关 键 词：互联网+ 沈阳故宫博物院 文创产品 

分 类 号：G269.27-F[历史地理—考古学及博物馆学]