燕赵文旅发展中的文创衍生品设计与开发  

Design of Cultural and Creative Derivatives in the Development of Yanzhao Cultural Tourisim

作　　者：董斌[1] 田瑾[1] 刘存[1] DONG Bin;TIAN Jin;LIU Cun

机构地区：[1]河北工业大学

出　　处：《丝网印刷》2022年第21期51-53,共3页Screen Printing

基　　金：河北省文化艺术科学规划和旅游研究项目“文旅融合视角下河北省旅游文化创意与衍生品设计的开发策略研究”的研究成果(编号HB20-YB060)。

摘　　要：文旅文创衍生品是旅游产业链中最具高附加值的产业,文创产业和旅游产业具有潜在的关联性和互补性。依托“燕赵文化”创意视角,推进产业升级与IP效应整合的战略结构,推进河北省文旅文创产业的协同发展。Cultural,tourism,cultural and creative derivatives are the industries with the highest added value in the tourism industry chain,and cultural and creative industries and tourism industries have potential relevance and complementary.The paper promotes the strategic structure of industrial upgrading and IP effect integration under the cultural and creative perspective of"Yanzhao Culture",and promotes the coordinated development of Hebei's cultural,tourism and creative industries.

关 键 词：燕赵文化 品牌联动 IP 

分 类 号：TB472[一般工业技术—工业设计]