基于KANO模型的海岛旅游小程序优化设计  

OPTIMIZATION DESIGN OF THE ISLAND TOURISM APPLET BASED ON THE KANO MODEL

作　　者：潘晋楠 任利民[1] PAN JINNAN;REN LIMIN

机构地区：[1]浙江理工大学艺术与设计学院

出　　处：《设计》2022年第23期122-125,共4页Design

摘　　要：文章为提升海岛旅游类小程序的用户体验,对海岛旅游小程序进行前期需求调研和分析,在桌面调研、用户调研问卷和用户访谈等形式基础上形成用户需求集合,并通过KANO模型对需求指标进行统计和分析,再通过better-worse相对满意度系数的分析计算,得到最终的KANO需求属性,构建了旅游小程序需求指标评价体系,提出了海岛旅游小程序优化建议,为后续旅游类应用提供了实践性的依据,对旅游类应用具有一定的指导作用。In order to improve the user experience of the island tourism small program,carry out the preliminary demand research and analysis of the island tourism mini-program,on the basis of desktop research,user research questionnaires,user interviews and other forms of forming a user demand collection,statistics and analysis of the demand indicators were also performed through the KANO model.Then,as calculated by the analysis of the betterworse relative satisfaction coefficient,get the final KANO requirement attribute,the evaluation system of tourism mini-program demand index has been built,suggestions optimization optimize the island tourism,it provides a practical basis for the subsequent tourism application,it has a certain guiding role in the tourism application.

关 键 词：KANO模型 小程序 用户体验 功能需求 海岛旅游 

分 类 号：TB472[一般工业技术—工业设计]