基于用户价值共创和文化传递的文创产品设计研究  

RESEARCH ON CULTURAL PRODUCT DESIGN BASED ON USER VALUE CO-CREATION AND CULTURAL TRANSMISSION

作　　者：孙文溪 孙诺亚 张祖耀[2] SUN WENXI;SUN NUOYA;ZHANG ZUYAO

机构地区：[1]中国美术学院 [2]浙江理工大学

出　　处：《设计》2022年第24期96-100,共5页Design

基　　金：教育部人文社会科学研究青年基金项目(18YJC760138)。

摘　　要：探索基于用户价值共创和文化传递的文创产品设计方法。从价值共创理论和文创产品设计中的文化传递模型发出,从文化传递途径、共触点、价值产出三个方面进行分析,以回收“众志赞歌”展览一次性物料灯箱布进行再设计的实例作为验证。文创产品设计中对用户进行文化传递和感知认同文化的关键在于产品设计制作流程中与企业协同共创的设计体验,以“润物细无声”的方式进行实现。旨意为设计师提供多种文创产品设计思路,扩宽设计可能性和提高设计效率。Explore the design method of cultural and creative products based on user value co-creation and cultural transmission.From the value co-creation theory and the cultural transfer model in the design of cultural and creative products,analyze the three aspects of cultural transfer,common touch points,and value output,and redesign with the disposable PVC Flex Banner of S UNs recycling Art Exhibition.The instance is used as verification.The key to the cultural transmission of users and the perception of identity culture in cultural and creative product design lies in the design experience co-created with the enterprise in the product design and production process,which is realized in a"moisturizing and silent"way.The purpose is to provide designers with a variety of cultural and creative product design ideas,expand design possibilities and improve design efficiency.

关 键 词：价值共创 文化传递 文创产品设计 物料回收 灯箱布 

分 类 号：TB472[一般工业技术—工业设计]