学术打假舆论生成机制研究--基于翟天临微博话题的社会网络分析  

Generating Mechanism of Public Opinion on Academic Anti-counterfeiting:Social Network Analysis Based on the Weibo Topic of Zhai Tianlin

作　　者：陈奇 Chen Qi(Academy of Contemporary China and World Studies,Beijing 100037)

机构地区：[1]当代中国与世界研究院,北京100037

出　　处：《情报探索》2022年第12期76-83,共8页Information Research

摘　　要：[目的/意义]从舆论传播力和影响力的角度出发,探究学术打假进程中公众舆论如何形成共识和发挥作用,以期为未来多元主体参与学术打假、构建学术诚信氛围等方面提供一定启发。[方法/过程]以“翟天临学术不端”微博话题为例,运用大数据舆情分析手段和社会网络分析法,使用Gephi搭建有向线性关系网络结构图,分析微博舆论话语圈层结构和意见传导路径。[结果/结论]微博中学术打假舆论的生成呈现出“分散-弥合-趋同”的模式。在网络狂欢、场域互动和情感动员等多重作用效力影响之下,普通网民和意见领袖等多元主体形成学术打假舆论合意,抬升公共议题,倒逼主流议程。[Purpose/significance]From the perspective of the communication power and influence of public opinion,this paper explores how public opinion forms consensus and plays a role in the process of academic anti-counterfeiting,in order to provide some inspiration for multi-subjects to participate in academic anti-counterfeiting and construct academic integrity atmosphere in the future.[Method/process]This paper takes the Weibo topic of“Zhai Tianlin Academic Misconduct”as an example,applicates big data public opinion analysis method and social network analysis method,and uses Gephi to build a directed linear relationship network structure diagram to analyze the Weibo public opinion discourse circle structure and opinion transmission path.[Result/conclusion]The formation of academic anti-counterfeiting public opinion on Weibo is a mode of“dispersion-bride-convergence”.Under the influence of multiple effects such as network carnival,field interaction and emotional mobilization,ordinary netizens,opinion leaders and other pluralistic subjects form consensus on academic anti-counterfeiting public opinion,elevate public issues and force the mainstream agenda.

关 键 词：学术不端 学术打假 翟天临 微博舆论 社会网络分析 Gephi 

分 类 号：G206.3[文化科学—传播学]