献血服务对献血者自主动机的影响分析  

Influence of blood donation service on the autonomous motivation of blood donors

作　　者：韩文娟 李显文[2] HAN Wenjuan;LI Xianwen(Blood Center of Zhejiang Province,Hangzhou 310052,China;Hangzhou Medical College)

机构地区：[1]浙江省血液中心,浙江杭州310053 [2]杭州医学院

出　　处：《中国输血杂志》2022年第11期1160-1163,共4页Chinese Journal of Blood Transfusion

基　　金：浙江省医药卫生科技计划项目(编号:2020KY534)。

摘　　要：目的 探讨献血者人口特征,及献血服务体验情况对无偿献血动机的影响。方法 利用自制问卷,采用分层抽样方法抽取浙江省3个市区具有献血经验者进行调查。采用独立样本t检验、方差分析及卡方检验比较不同特征献血者献血动机和献血服务体验的差异;采用spearman相关分析及线性回归方法分析献血动机与献血服务之间的相关性及献血动机的影响因素。结果 有效样本705人。献血动机水平已婚者高于未婚者,年龄在27岁以上者高于26岁以下献血3次及以上高于献血1~2次者(P<0.05)。献血者对血站工作人员服务、献血流程、献血环境等方面的体验高于献血地点的分布(P<0.05)。献血自主动机及受控动机均与献血服务体验呈正相关关系(P<0.05)。献血者对献血地点的分布、血站工作人员服务、献血流程体验良好有利于献血动机的提高。结论 献血服务体验可影响献血者的献血的自主动机和受控动机。建议采供血机构进行献血宣传及献血服务时,考虑献血者人群特征制定个性化措施,简化献血流程,优化献血地点分布,重视改善献血者献血服务体验,提升献血动机水平。Objective To explore the influence of blood donors′ demographic characteristics and blood donation service experience on voluntary blood donation motivation. Methods Using self-made questionnaire, stratified sampling method was used to select blood donors from three urban areas in Zhejiang province for investigation. Independent sample t-test, variance analysis and chi-square test were used to compare the differences of blood donation motivation and blood donation service experience of different blood donors. Spearman correlation analysis and linear regression were used to analyze the correlation between blood donation motivation and blood donation service and the influencing factors of blood donation motivation. Results There were 705 valid samples. The motivation level of blood donation is higher in married people than that in unmarried people, in those over 27 years old than in those under 26 years old, and in those who donated for ≥3 times than those 1-2 times(P<0.05). The experience of blood donors in blood station staff service, blood donation process and blood donation environment was stronger than that of blood donation sites(P<0.05). Both voluntary motivation and controlled motivation were positively correlated with blood donation service experience(P<0.05). Good experience of blood donors on the distribution of blood donation sites, service of blood station staff and blood donation process was conducive to the improvement of blood donation motivation. Conclusion Blood donation service experience can influence the autonomous motivation and controlled motivation of blood donors to donate blood again. It is suggested that blood centers should take the test during conducting blood donation publicity and blood donation services.

关 键 词：献血服务 自主动机 受控动机 自我决定理论 

分 类 号：R193.3[医药卫生—卫生事业管理] R457.1[医药卫生—公共卫生与预防医学]