社区商业生态配置对民生获得感和幸福感的双路径作用机制研究  

Study in the Two-Path Mechanism of Community Commercial Retail Layout on Residents’ Senses of Gain and Wellbeing

作　　者：李杨 梁宇萱 王勇[1] LI Yang;LIANG Yuxuan;WANG Yong(Beijing Technology and Business University,Beijing,China)

机构地区：[1]北京工商大学商学院

出　　处：《管理学报》2022年第12期1784-1791,共8页Chinese Journal of Management

基　　金：国家自然科学基金资助青年科学基金项目(71902005);北京市社会科学基金资助青年学术带头人项目(19GLC050)。

摘　　要：基于双因素理论,对北京市502个家庭进行问卷调查,通过实证研究构建社区商业生态配置对民生获得感和幸福感的影响机制模型,旨在探索社区商业生态配置优化路径和管理重点。研究发现:商业生态配置可以分为基础型和品质提升型,当仅有基础型商业配置时,其能通过提高居民社区服务评价而提升民生获得感;但当同时存在基础型和品质提升型商业配置时,只有品质提升型能够提高居民社区服务评价和满意度,进而增强民生获得感和幸福感;相比新社区,品质提升型商业配置的作用路径在老社区中的影响尤为明显。According to the two-factor theory, this study based on the 502 samples of Beijing families, established the influence mechanism of community commercial retail layout on residents’ sense of gain and wellbeing, aiming to explore the optimization path and management focus of community commercial retail layout. The results showed that community commercial retail layout could improve thesense of gain and wellbeing. To be more specific, if there are only basic retail outlets, the layout could improve thesense of gain through the enhancement of residents’ community service evaluation. However, if there are both basic and quality-improving retail outlets, the influence of basic retail layout would become ineffective. In contrast, quality-improving commercial retail layout could improve thesense of gain and wellbeing by increasing residents’ community service evaluation and satisfaction. Compared with new communities, this influence was particularly obvious in older communities.

关 键 词：民生获得感 幸福感 商业生态配置 社区服务 满意度 

分 类 号：C93[经济管理—管理学]