设计介入乡村手工艺文创产品开发研究  

Research on the Design Intervention in the Development of Rural Handicraft Creative Products

作　　者：施爱芹 郜榕[3] 郑林欣 Shi Aiqin;Gao Rong;Zheng Linxin(the School of Packaging Art Design,Hunan University of Technology;Rural Revitalization and Creative Design Institute,Nanjing Forestry University,Zhuzhou,Hunan,412007;School of Art and Design,Nanjing Forestry University,Nanjing,Jiangsu,210037;School of Art Design and Fashion,Zhejiang University of Science and Technology,Hangzhou,Zhejiang,310023)

机构地区：[1]湖南工业大学包装艺术设计学院,湖南株洲412007 [2]南京林业大学乡村振兴创意设计研究院,江苏南京210037 [3]南京林业大学艺术设计学院,江苏南京210037 [4]浙江科技学院艺术设计与服装学院,浙江杭州310023

出　　处：《民族艺术研究》2022年第6期95-102,共8页Ethnic Art Studies

基　　金：国家社科基金艺术学一般项目“全效体验式旅游文创产品的设计策略研究”(项目批准号:20BG126)的阶段性研究成果。

摘　　要：设计赋能乡村民间手工艺文创产品开发,是复兴传统乡土文化、振兴乡村文化产业、推动乡村经济发展的有效路径之一。通过促进乡村文创产品品类创新、利用手工艺打造地方特色品牌、手工艺与设计师协同开发提升产品附加值等途径,将乡村的文化特征、手工艺人文价值和审美价值融合,促进特色乡村文创品牌构建、形成品牌传播效应,实现传统手工艺现代化转译和设计赋能新消费文化,推动乡村经济文化产业的发展。以设计赋能推动民间手工艺介入乡村文创产品开发有助于建立品类丰富化、品牌特色化、传播链条完整化、消费升级化的乡村旅游文创产品体系。Design empowerment of the development of rural folk handicraft and creative products is an effect way of revitalizing traditional rural culture,promoting rural cultural industry and advancing rural economic development.By promoting the category innovation of rural cultural and creative products,making use of handicrafts to build local characteristic brands,encouraging collaboration between handicraft and designers to enhance the added value of products,and integrating the cultural characteristics of the countryside,the humanistic value of handicrafts and the aesthetic value,it is possible to promote the construction of characteristic rural cultural innovation brand,to form brand communication effect,to realize the modern translation of traditional handicraft,to enable design empowerment for new consumer culture,and promote the development of rural economic and cultural industries.There are many advantages in enabling design empowerment in the intervention of folk handicraft in the development of rural cultural and creative products,because it can establish a rich category of rural cultural and creative products,make brand features,complete the chain of transmission,and upgrade consumption so as to form a system of rural tourism cultural and creative products.

关 键 词：民间手工艺 乡村文创 品牌传播 乡村振兴 

分 类 号：J505[艺术—艺术设计]