我国主流英文媒体奥运报道话语的问题表征及因应之策——以China Daily东京奥运报道为例  

Problems and Countermeasures of Chinese Media’s Overseas Reports on Olympic Games:Taking China Daily’s Coverage of Tokyo Olympic Games as an Example

作　　者：付可歆 延怡冉 王相飞[3] FU Kexin;YAN Yiran;WANG Xiangfei(School of Film&Television,Wuhan College of Media and Communications,Wuhan 430000,China;School of Journalism and Communication,Wuhan Univ.,Wuhan 430072,China;School of Journalism and Communication,Wuhan Sports Univ.,Wuhan 430079,China)

机构地区：[1]武汉传媒学院电影电视学院,湖北武汉430000 [2]武汉大学新闻与传播学院,湖北武汉430072 [3]武汉体育学院新闻传播学院,湖北武汉430079

出　　处：《武汉体育学院学报》2022年第12期43-49,共7页Journal of Wuhan Sports University

基　　金：国家社会科学基金项目(21BTY017)。

摘　　要：奥运会是媒体建构话语的重要场域,国家主流媒体体育话语能力关乎中国对外传播大局,提高其体育话语能力意义重大。借鉴批评话语学派描述性研究视角,运用语料库辅助话语分析法,基于词汇、语篇、篇际三个维度,对China Daily 2020东京奥运会报道的文本生产及话语建构方式进行分析,归纳和提炼我国主流英文媒体奥运报道话语的建构特征。研究发现,China Daily以中国为核心选择词汇并建立词汇关系,重在生成奥运成绩和奥运精神文本;通过语篇互文的话语实践对外展示了真实、全面的中国体育;通过篇际主题再现彰显了竞技体育自信、崇尚体育精神、以人为本的当代中国体育价值。但其话语实践存在话语视野缺乏全球化、话语结构整体性不足,话语价值互补性不强等问题。研究提出,加强国家主流媒体体育话语能力建设,需要把握文本和话语两大核心,建构全球化文本,提升中国体育话语的传播效能;建构体系化文本,优化中国体育话语的整体结构;建构场域化文本,创造中国体育话语的共生价值。The Olympic Games is an important field to construct discourse.The sports discourse ability of the national mainstream media is related to the overall situation of China’s international communication.,the improvement of which is of great significance.By referring to the descriptive research perspective of the critical discourse analysis and using the corpus assisted discourse analysis method,this paper expatiates on the text production and discourse construction of China Daily’s coverage of 2020 Tokyo Olympic Games based on vocabulary,discourse and interdiscourse in order to reveal the characteristics of the Chinese mainstream English media’s discourse in coverage of the Olympic Games.It was found that China Daily selected vocabulary and established vocabulary relations with China as the core,focusing on the competition results and Olympic spirit texts and demonstrated comprehensive sports development in China.Through intertextuality,it revealed self-confidence,sportsmanship,and people-centeredness of the contemporary Chinese sports values.However,the lack of discourse targeting at the international readers,the lack of integrity of discourse structure,and the weak complement of discourse values existed.In order to strengthen the national mainstream media sports discourse capacity,it was necessary to grasp the text and discourse,to construct a globalized text,and to improve the communication efficiency of the Chinese sports discourse,to construct an overall structure of sports discourse and field-based texts to create the symbiotic values of the Chinese sports discourse.

关 键 词：体育传播学 体育对外传播 2020东京奥运会 国家体育话语能力 话语分析 China Daily 

分 类 号：G80-05[文化科学—运动人体科学]