基于数字化技术的非遗湘绣文创产品创新设计研究  

Research on Innovative Design of Intangible Cultural Heritage Hunan Embroidery Products based on Digital Technology

作　　者：廖芳 孙舜尧[2] LIAO Fang;SUN Shunyao(Tian Han Literature and Art Education Research Center,Changsha Normal University,Changsha 410000,China;School of Engineering and Design,Hunan Normal University,Changsha 410000,China)

机构地区：[1]长沙师范学院田汉文学艺术教育研究中心,湖南长沙410000 [2]湖南师范大学工程与设计学院,湖南长沙4100006

出　　处：《西部皮革》2023年第1期100-102,共3页West Leather

摘　　要：纵观近年来的发展,传统文化与新兴技术的结合已经是一种大趋势,文创化、数字化、智能化是其显著特征。湘绣的发展应该借鉴当前国际主流趋势,结合新技术、新工艺、新材料,实现文化内涵及技艺传承的数字化与智能化、艺术表现及创意应用的时尚化与生活化。一方面,通过大数据技术提取、存储、开发与利用湘绣文化基因,再将湘绣特色化保存与展示、开发与利用,是实现国内乃至国际人工智能与传统刺绣前瞻性技术研发、突破科技传承文化壁垒的重要途径。另一方面,运用数字化技术与非遗湘绣新工艺等科创手段,提高生产效率,促进传统湘绣产业的规模化,并广泛运用于日常生活,与服装、家装、文创产品、文旅产业等领域深度结合,打造湖南湘绣文创经济新引擎。Looking at the development in recent years,the combination of traditional culture and emerging technologies has become a major trend,with cultural creativity,digitalization and intelligence as its prominent features.The development of Xiang embroidery should draw on the current international mainstream trends,and combine new technologies,new processes and new materials,to realize the digitalization and intellectualization of cultural connotation and skills inheritance,and the fashion and lifestyle of artistic expression and creative application.On the one hand,the extraction,storage,development and utilization of Xiang embroidery cultural genes through big data technology,and the characteristic preservation,display,development and utilization of Xiang embroidery are important ways to achieve forward-looking technology research and development of domestic and international AI and traditional embroidery,and break through the cultural barriers of scientific and technological inheritance.On the other hand,digital technology and intangible cultural heritage Hunan embroidery new technology and other scientific and creative means are used to improve production efficiency,promote the scale of traditional Hunan embroidery industry,and widely used in daily life.It is deeply combined with clothing,home decoration,cultural and creative products,cultural and tourism industries and other fields to create a new engine of Hunan embroidery cultural and creative economy.

关 键 词：数字化 非遗湘绣 文创产品 

分 类 号：TB472[一般工业技术—工业设计] J523[艺术—艺术设计]