滩头年画益智化创新路径研究  

Research on the Intellectualized Innovation Path of Tantou New-Year-Paintings

作　　者：顾成宇 赖守亮[1] 孙一帆 GU Chengyu;LAI Shouliang;SUN Yifan(School of Packaging Design and Art,Hunan University of Technology,Zhuzhou 412000,China)

机构地区：[1]湖南工业大学包装设计艺术学院,湖南株洲412000

出　　处：《鞋类工艺与设计》2022年第23期91-93,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2022年度湖南省社会科学成果评审委员会课题《网络乱象中的审美嬗变和应对策略—虚拟美学建构》(项目编号:XSP22YBC600);2022年度湖南省教育厅科研重点项目《虚拟设计与湖湘文化数字化传播研究》(项目编号:22A0416)。

摘　　要：现代社会中非物质文化遗产亟需保护与传承,以优秀传统文化滩头年画为例,分析滩头年画现状及当下艺术设计对滩头年画的保护传承可采取的方式方法。在非遗文化的保护、传承、发展中青少年作为重要群体,青少年群体对国家的未来发展,起着关键性的作用。当下青少年面对互联网技术的冲击对中国传统非遗文化的传承认知相对匮乏。针对此现象,以滩头年画为例研究如何能够让青少年群体更好地了解、认识、发展以及传承非遗文化,对传统文化有新的认识。艺术设计在此又是发挥着何种作用,怎么能更好助力青少年对非遗文化的传承及传承。本文以艺术设计助力青少年对滩头年画的传承作为切入点,深析艺术设计的魅力,深入思考且设计出适应青少年群体所能接受的方式。The intangible cultural heritage in modern society is in urgent need of protection and inheritance. Taking the excellent traditional cultural Tantou New-Year-Paintings as an example, this paper analyzes the current situation of Tantou New-Year-Paintings and the ways and means that current art design can adopt for the protection and inheritance of Tantou New-Year-Paintings. As an important group in the protection, inheritance and development of intangible cultural heritage, young people play a key role in the future development of the country. Faced with the impact of Internet technology, young people are relatively lacking in learning and understanding of Chinese traditional intangible cultural heritage. In view of this phenomenon, taking Tantou New-Year-Paintings as an example to study how to enable young people to better understand, understand, develop and inherit intangible cultural heritage, and have a new understanding of traditional culture. What role does art design play here, and how can it better help young people learn and inherit intangible cultural heritage. This article takes art design as an entry point to help young people learn about Tantou NewYear-Paintings, deeply analyzes the charm of art design, thinks deeply and designs a way that is acceptable to young people.

关 键 词：滩头年画 非遗 益智化 创新路径 

分 类 号：J218.3[艺术—美术]