高安市建筑陶瓷产业品牌化的研究  

The Research on Branding of Building Ceramics Industry in Gao’an City

作　　者：朱礼兵 龚明 兰书元 胡江峰 朱慧安 Zhu Libing;Gong Ming;Lan Shuyuan;Hu Jiangfeng;Zhu Hui’an(Quality Supervision and Inspection of Building and Sani-tary Ceramics of Jiangxi Province,Jiangxi,Gao'an,330800,China)

机构地区：[1]江西省建筑卫生陶瓷质量监督检验中心,江西高安300800

出　　处：《陶瓷》2023年第1期33-36,77,共5页Ceramics

基　　金：江西省宜春市科学技术协会2022年决策咨询课题。

摘　　要：高安是全国闻名的建筑陶瓷产业基地,现为全国最大县级产区。但高安建筑陶瓷产业存在着大而不强、有分量没有质量、中低端定位、产品附加值不高、区域品牌不强、无本土标杆品牌、产业转型升级任重道远等尴尬境况。笔者从品牌建设、品质管控、创新驱动3方面着手,探讨高安建陶产业的品牌化之路,坚持把品牌化创新这个“关键变量”转化为陶瓷产业发展的“最大增量”。Gao’an is a national famous building ceramic industry base,and now is the largest county-level production area in China.However,there are embarrassing situations in Gao’an building ceramic industry,such as big but not strong,weight without quality,low-end positioning,low added value of products,no strong regional brand,no local benchmark brand,and a long way to go in industrial transformation and upgrading.Starting from the three aspects:brand building,quality control and innovation-driven,the paper explores the brand road of Gao’an building ceramic industry,and adheres to transforming the“key variable”of brand innovation into the“maximum increment”of the development of the ceramic industry.

关 键 词：建筑陶瓷 品牌化 创新 关键变量 最大增量 

分 类 号：TQ174.76[化学工程—陶瓷工业]