乡村振兴背景下直播电商推动消费扶贫可持续发展机制研究  

Research on the Mechanism of Sustainable Development of Direct Broadcast E-Commerce to Promote Poverty Alleviation through Consumption in the Context of Rural Revitalization

作　　者：郭兵[1] 王东平[1] 李源 王曦 GUO Bing;WANG Dong-ping;LI Yuan;WANG Xi(School of Economics and Management,Hebei Agricultural University,Baoding,Hebei 071000)

机构地区：[1]河北农业大学经济管理学院,河北保定071000

出　　处：《江苏商论》2023年第1期21-24,共4页Jiangsu Commercial Forum

基　　金：河北省哲学社会科学规划项目:数字经济背景下新型农业经营主体电商采纳意愿及影响因素分析(HB21YJ049)。

摘　　要：当前直播电商的兴起并实现快速发展,已成为推动消费扶贫及乡村振兴的重要手段。随着乡村振兴战略的正式落地及日益深入,基于消费扶贫的相关问题越发凸显,亟须进一步深化。直播电商作为新媒介,架起了贫困人口与消费扶贫主体之间的桥梁。本文首先分析了乡村振兴背景下,直播电商、消费扶贫与乡村振兴的关系,并研究得出了乡村振兴背景下直播电商推动消费扶贫可持续发展的机制。The rise and rapid development of live broadcast e-commerce has become an important means to promote consumption poverty alleviation and rural revitalization. With the formal implementation and deepening of the rural revitalization strategy, issues related to poverty alleviation based on consumption have become increasingly prominent and need to be further deepened. As a new medium, live broadcast e-commerce has built a bridge between the poor and the main body of poverty alleviation through consumption. This paper first analyzes the relationship between direct broadcast e-commerce, consumption poverty alleviation and rural revitalization in the context of rural revitalization, and studies the mechanism of direct broadcast e-commerce to promote sustainable development of consumption poverty alleviation in the context of rural revitalization.

关 键 词：乡村振兴 直播电商 消费扶贫 可持续发展 

分 类 号：F713.36[经济管理—产业经济]