后冬奥时期张家口冰雪旅游资源可持续开发模式研究  

Study on the Sustainable Utilization Model of Ice and Snow Tourism Resources in Zhangjiakou in the Post-Winter Olympic Period

作　　者：沈和江[1] 魏晓露 张晓燕[1] SHEN he-jiang;WEI xiao-lu;HE ling-yao(School of Home Economics,Hebei Normal University;Department of Management,Shijiazhuang Vocational College of Information Engineering Hebei 050024)

机构地区：[1]河北师范大学家政学院,河北石家庄050024 [2]石家庄信息工程职业学院管理系,河北石家庄050035

出　　处：《江苏商论》2023年第1期62-64,82,共4页Jiangsu Commercial Forum

基　　金：河北省省级科技计划软科学研究专项资助(项目编号:22556001D)。

摘　　要：张家口冬奥会的成功举办,留下了丰富而珍贵的文化遗产,由此成为实现可持续冰雪旅游开发的核心吸引物。对此,论文着眼张家口冬奥文化遗产的资源价值,在具体分析冬奥赛场项目建设的价值外溢、冬奥冰雪旅游资源的价值提升以及冬奥文化遗产资源的价值影响等多重价值生成基础上,以“两山”理论为指导,立足冰天雪地也是金山银山的发展理念,围绕冬奥文化遗产资源的研学服务、冰雪旅游大众化的普及服务、冰雪场地专项设施的赛事服务以及冰雪旅游节事的营销服务等层面,系统分析后冬奥时期张家口冰雪旅游可持续开发的模式选择。The successful hosting of the Winter Olympics in Zhangjiakou has left a rich and valuable cultural heritage, which has become a core attraction for the sustainable development of ice and snow tourism. And for that, the paper focuses on the cultural heritage of Zhangjiakou’s Winter Olympics resources value, based on the concrete analysis of the value overflow of the construction of the Olympic Games, the promotion of the value of the Winter Olympic ice and snow tourism resources and the value influence of the cultural heritage resources of the Winter Olympic Games, and guided by the core of the two mountains theory, it is also the philosophy of mountains of gold and silver to stand on ice and snow, regarding the research service of the cultural heritage resources of the Winter Olympics, the popularized service of the ice and snow tourism, the event service of the special facilities of the ice and snow venues,and the marketing service of the ice and snow tourism festivals, etc., a systematic analysis of the patterns of sustainable development of ice and snow tourism in Zhangjiakou in the post-olympic period.

关 键 词：后冬奥时期 张家口 冰雪旅游 可持续开发模式 

分 类 号：F590[经济管理—旅游管理]