基于TOPSIS的铜陵文化产业综合评价研究  

Research on Comprehensive Evaluation of Tongling Cultural Industry Based on TOPSIS

作　　者：宋泳嘉 蒋云凤 彭玉蛟 蒋剑军 Song Yongjia;Jiang Yunfeng;Peng Yujiao;Jiang Jianjun(School of Mathematics and Computer Science,Tongling University,Tonglin 244061)

机构地区：[1]铜陵学院数学与计算机学院,铜陵244061

出　　处：《现代计算机》2022年第21期58-62,68,共6页Modern Computer

基　　金：安徽省重点研究与开发计划项目(202004a05020010);安徽省2020年高校自然科学重点研究项目(KJ2020A0973);安徽省级教学团队(2019jxtd105);安徽省精品线下开放课程(2020kfkc553)。

摘　　要：以校地合作平台“铜陵市文化产业信息管理系统”所采集的数据为样本,运用TOPSIS方法对铜陵文化产业发展现状在“经营规模、社会服务、专利技术、社会声誉、宣传渠道、从业人员、周边环境”七个维度分别进行了综合评价分析,指出铜陵文化产业发展需着重在这七个方面加大建设与引导。以这七个方面的TOPSIS得分进一步对铜陵市文化产业企业进行总体评价,指出铜陵市文化产业发展有极大提升空间。With the data collected by the school local cooperation platform“Tongling cultural industry information manage⁃ment system”being a sample,this paper uses TOPSIS method to comprehensively evaluate and analyze the development status of Tongling cultural industry in the seven dimensions of“business scale,social services,patented technology,social reputation,publicity channels,employees and surrounding environment”,and points out that Tongling cultural industry development needs to focus on strengthening construction and guidance in these seven aspects.Based on the TOPSIS scores of these seven aspects,this paper further makes an overall evaluation of Tongling cultural industry enterprises,and points out that there is a great room for the development of Tongling cultural industry.

关 键 词：地方文化产业 文化产业企业综合评价 TOPSIS综合评价模型 

分 类 号：G124[文化科学] TP311.13[自动化与计算机技术—计算机软件与理论]