数字经济驱动体育产业跨界融合的理论阐释与推进路径  

Theoretical Explanation and Promotion Path of Cross-border Integration of Sports Industry Driven by Digital Economy

作　　者：张睿 董芹芹[1,2] ZHANG Rui;DONG Qinqin(School of Economics and Management,Wuhan Sports University,Wuhan Hubei,430079;Sports and Social Science Research Center,Wuhan Sports University,Wuhan Hubei,430079)

机构地区：[1]武汉体育学院经济与管理学院,湖北武汉430079 [2]武汉体育学院体育社会科学研究中心,湖北武汉430079

出　　处：《湖北体育科技》2022年第12期1103-1108,共6页Hubei Sports Science

基　　金：国家社科基金年度项目(22BTY016);湖北省教育厅科学研究计划项目(Q20194104);武汉体育学院中青年科研团队(21KT07)。

摘　　要：当前我国正处于两个一百年历史交汇的转折点,在以国内大循环为主体、国际国内双循环的新发展格局中,体育产业的发展迎来了巨大变化,同时数字经济成为体育发展的重要引擎与重要推动力。数字经济为体育产业跨界融合发展提供五维动力:政策动力、思维动力、技术动力、本体动力、线上动力用以构建“五力模型”。运用文献资料、案例分析、等研究方法,阐释数字经济驱动体育产业跨界融合发展的内涵特征、理论依据与作用机理。以特色小镇、体育制造业、竞演业、智慧场馆和智慧平台为例,分析区块链、大数据、人工智能、5G等数字技术驱动体育产业跨界融合的应用场景困境对策及推进路径。At present, China is at the turning point of the intersection of two hundred years of history, and in the new development pattern of domestic circulation as the main body and international and domestic double circulation, the development of sports industry has ushered in great changes, while the digital economy has become an important engine and an important driving force for sports development. The digital economy provides five dimensions of power for the cross-border integration of the sports industry, policy power,thinking power, technology power, ontology power and online power to build the five forces model. Using literature, case studies and other research methods, this study explains the connotation, theoretical basis and mechanism of the cross-border integration development of the sports industry driven by the digital economy. Taking characteristic towns, sports manufacturing industry, competition and performance industry, smart venues and smart platforms as examples, the dilemma of application scenarios and promotion paths of cross-border integration of sports industry driven by digital technologies such as block chain, big data, artificial intelligence and 5G are analysed.

关 键 词：数字经济 跨界融合 理论阐释 推进路径 

分 类 号：G80-05[文化科学—运动人体科学]