基于短视频的图书馆数字阅读推广研究  

Library Digital Reading Promotion Based on Short Video

作　　者：杨蓉蓉[1,2] YANG Rongrong(Dalian Vocational and Technical College Library,Dalian 116035,China;Dalian Radio and Television University Library,Dalian 116035,China)

机构地区：[1]大连职业技术学院图书馆,辽宁大连116035 [2]大连广播电视大学图书馆,辽宁大连116035

出　　处：《晋图学刊》2022年第6期56-61,共6页Shanxi Library Journal

摘　　要：数字阅读推广工作是离不开媒介作为载体的,短视频是互联网时代出现的一种传播信息符号,符合当前受众“移动化”“碎片化”的媒介阅读习惯,一经推出,就得到了受众的热烈追捧。本文阐述了短视频的特点,剖析了短视频应用于图书馆数字阅读推广的可行性,并说明了短视频技术在图书馆数字阅读推广中的应用新形式,包括利用短视频App进行推广、将短视频与媒体平台进行嵌套、动静结合的线上线下组合形式,同时提出了基于短视频的图书馆数字阅读推广路径与策略。The promotion of digital reading is inseparable from the media as a carrier.Short video is a symbol of information dissemination in the Internet age,which conforms to the current audience’s“mobile”and“fragmented”media reading habits,enthusiastically sought after by the audience.First,the characteristics of short videos are expounded,and secondly,the feasibility of applying short videos to digital reading promotion in libraries is analyzed,and new forms of application of short video technology in library digital reading promotion are explained,including:using short video Apps,the online and offline combination form of promotion,nesting of short videos and media platforms,and dynamic and static combination;at the same time,the promotion paths and strategies of library digital reading based on short videos are proposed.

关 键 词：短视频 图书馆 数字阅读推广 

分 类 号：G258.6[文化科学—图书馆学]