关于《格萨尔》史诗的创造性转化和创新性发展之思考  

Reflections on the Creative Transformation and Innovative Development of Gesar Epic

作　　者：刘亚超[1] LIU Yachao(Xinjiang University,Urumqi Xinjiang,830046,China)

机构地区：[1]新疆大学,新疆乌鲁木齐830046

出　　处：《文化创新比较研究》2022年第34期99-103,109,共6页Comparative Study of Cultural Innovation

摘　　要：《格萨尔》史诗作为人类非物质文化遗产代表作,其中蕴含的历史、文化、民俗、精神等需要我们继承和发展。但随着藏蒙地区民众的生产方式、生活方式和思想意识、娱乐方式的转变,加之藏蒙地区独特的语言、文化背景和宗教信仰,使得《格萨尔》史诗的传承和发展面临诸多挑战。这就需要立足当下,结合时代特征、人民需求和发展趋势,采用创造性的方式和创新性的思维,转化和发展《格萨尔》史诗。例如,对《格萨尔》史诗进行产业化开发利用,打造“格萨尔”IP,与旅游、文创、电影等多行业结合发展;再如,优化《格萨尔》史诗传播链条,扩大传播者群体、创新表达方式、创新传播媒介等。最终希望《格萨尔》史诗以更具体验性、互动性的方式走进百姓生活,让更多人关注史诗、理解史诗、热爱史诗,加入史诗的传承者阵营,共同推动史诗的创造性转化和创新性发展。As a representative work of human intangible cultural heritage,Gesar epic contains history,culture,folk customs and spirit that need us to inherit and develop.However,with the transformation of the production mode,lifestyle,ideology and entertainment of the Tibetan and Mongolian people,as well as the unique language,cultural background and religious beliefs in the Tibetan and Mongolian areas,the inheritance and development of Gesar epic faces many challenges.This requires us to transform and develop Gesar epic in a creative way and innovative thinking based on the current situation and in combination with the characteristics of the times,the needs of the people and the development trend.For example,industrial development and utilization of Gesar epic will be carried out to create"Gesar"IP,which will be combined with tourism,cultural and creative industries,film and other industries.Another example is to optimize the communication chain of Gesar epic,expand the group of communicators,innovate expression methods,and innovate communication media.Finally,it is hoped that Gesar epic will enter people's life in a more experiential and interactive way,so that more people can pay attention to epic,understand epic,love epic,and join the camp of inheritors of epic,and jointly promote the creative transformation and innovative development of epic.

关 键 词：《格萨尔》史诗 创造性转化 创新性发展 民族文学 文化产业 传播学 

分 类 号：G258.2[文化科学—图书馆学]