既有公共建筑综合改造市场化模式适宜性研究  

作　　者：谢骆乐 李德英 李晓萍[2] 魏兴[2] 王野[3] 荣雅静 

机构地区：[1]中国建筑节能协会,北京100831 [2]中国建筑科学研究院天津分院,天津300384 [3]北京交通大学,北京100044

出　　处：《住宅产业》2022年第11期7-9,16,共4页Housing Industry

摘　　要：公共建筑作为提供社会公共服务的载体,其发展状态、服务水平和服务质量在一定程度上是衡量一个国家现代化程度的标准之一。有关统计数据显示,目前中国城乡建筑总面积已经超过700亿平方米,其中公共建筑面积约140亿平方米。然而我国既有公共建筑存在能耗高、室内环境较差、综合防灾性能较低的客观问题,为此政府将推进既有公共建筑综合性能提升改造工作。本文基于市场,研究既有公共建筑市场推广模式融合与创新,构建匹配模型分析各类市场推广模式的可行性、适宜性和可行性,为下一步全面推广既有公共建筑综合改造提供参考。As the carrier of providing social public services, the development status, service level and service quality of public buildings are also one of the standards to measure a country’s modernization degree to some extent. Statistics show that the total floor space of China’s urban and rural areas has exceeded 70 billion square meters, of which about 14billion square meters are public buildings. However, the existing public buildings in China have such problems as high energy consumption, poor indoor environment and low comprehensive disaster prevention performance. Therefore, the government will promote the improvement of the comprehensive performance of the existing public buildings. Based on the market, this paper studies the marketing mode integration and innovation of existing public buildings, and builds a matching model to analyze the suitability and feasibility of various marketing modes, so as to provide reference for promoting the comprehensive transformation of existing public buildings in the next step.

关 键 词：综合性能改造 市场推广 适宜性 

分 类 号：F426.92[经济管理—产业经济]