新时代大学生审美消费的伦理审视  

An Ethical Examination of College Students’ Aesthetic Consumption in the New Era

作　　者：陈雯[1] 陈爱华[2] Chen Wen;Chen Aihua

机构地区：[1]南京邮电大学传媒与艺术学院,南京210023 [2]东南大学人文学院,南京211189

出　　处：《江苏高教》2023年第1期98-102,共5页Jiangsu Higher Education

基　　金：国家社科基金重点项目“中国伦理道德发展指数建构研究”(22AZX013)。

摘　　要：审美消费是将美感获取作为主要诉求的一种消费样态。大学生是审美消费的先锋,其审美消费主要集中在身体消费、网络景观消费领域。当前,大学生的审美消费遭遇消费异化的伦理图景,即异化为炫耀性的符号消费、奢侈性消费、享乐性消费、低俗化的感官消费等,并导致严重的负面后果。大众传媒、广告和时尚工业的运作,大学生审美素养欠缺和消费价值观错位是大学生审美消费异化的主要成因。为了超越审美消费的伦理困境,应从以下方面努力:第一,突出审美教育的精神价值,实现新时代高校美育工作提质增效。第二,以社会主义核心价值观引领大学生审美消费,加强消费伦理教育。第三,探寻生活美学,呼唤优雅消费,引导大学生在审美消费中迈向美好生活。Aesthetic consumption is a kind of consumption pattern that takes the acquisition of aesthetic feeling as the main consumption demand. College students are the vanguard of aesthetic consumption, and their aesthetic consumption is mainly concentrated in the field of body consumption and network landscape consumption. At present, college students’ aesthetic consumption is confronted with the ethical picture of consumption alienation, i.e., alienation into conspicuous symbolic consumption, extravagant consumption, hedonic consumption and vulgar sensory consumption, which leads to serious negative consequences. The manipulation of mass media, advertising and fashion industry, the lack of college students’ aesthetic literacy and the dislocation of consumption values are the main causes for this alienation. In order to surmount the ethical dilemma of aesthetic consumption, efforts should be made from the following aspects: First, highlight the spiritual value of aesthetic education and realize the improvement of quality and efficiency of aesthetic education in colleges and universities in the new era;Second, guide college students’ aesthetic consumption with socialist core values and strengthen the education of consumption ethics;Third, explore life aesthetics, call for elegant consumption, and guide college students to move towards a better life in aesthetic consumption.

关 键 词：新时代 大学生 审美消费 消费异化 美好生活 

分 类 号：G645[文化科学—高等教育学]