基于游客视角的乡村性评价指标的构建——以青岛市为例  

Construction of rurality evaluation index based on tourists’perspective——A case study of Qingdao city

作　　者：王子垚 Wang Ziyao(Qingdao University of Technology,Qingdao,Shandong,266520)

机构地区：[1]青岛理工大学,山东青岛266520

出　　处：《市场周刊》2023年第1期53-57,共5页Market Weekly

基　　金：2021年大学生创新创业训练计划(项目编号:S202110429168)。

摘　　要：乡村性是乡村旅游的核心与内涵,构建乡村性评价指标有利于乡村地区展现自身特点,推动乡村旅游的发展。目前大多数学者的研究均从政府、旅游企业的角度出发,忽视了游客个体的诉求与感受。文章基于游客视角,梳理乡村性的内涵并构建乡村性评价指标,通过对青岛市传统村落进行实地调研从而对评价指标进行修订、解释和分析,同时根据实地调研的情况提出青岛市传统村落乡村性方面存在的问题并有针对性地提出解决对策。Rural tourism is the core and connotation of rural,the construction of rural evaluation indicators is conducive to rural areas to show their own characteristics and promote the development of rural tourism.At present,the majority of scholars’research is from the perspective of the government and tourism enterprises,ignoring the needs and feelings of individual tourists.Based on the tourists’perspective,the article combs the connotation of village character and constructs the evaluation indexes of village character.Through the field investigation of traditional villages in Qingdao,the evaluation indexes are revised,explained and analyzed,at the same time,according to the field survey,the problems existing in the rural aspect of Qingdao’s traditional villages and the corresponding countermeasures are put forward.

关 键 词：游客视角 乡村性评价指标 青岛市 传统村落 

分 类 号：F592[经济管理—旅游管理]