数字时代吉林省制造业市场营销策略的研究  

Research on the marketing strategy of manufacturing industry in Jilin province in the digital era

作　　者：杨春峰 Yang Chunfeng(Business College,Changchun College of Electronic Technology,Changchun,Jilin,130061)

机构地区：[1]长春电子科技学院商学院,吉林长春130061

出　　处：《市场周刊》2023年第1期75-78,共4页Market Weekly

摘　　要：数字作为一种生产要素被纳入企业的生产和管理之中,大数据、智能制造、云计算为企业的产业升级和管理升级奠定了基础,吉林省制造业有雄厚的基础,但在产品制造水平和营销观念上相对落后。文章分析了吉林省制造业在产品、目标市场的选择、促销渠道和产品定价等方面在数字经济时代所存在的问题,并针对存在的问题提出了相应的解决办法。As a production factor,digital is incorporated into the production and management of enterprises.Big data,intelligent manufacturing,and cloud computing have laid the foundation for the industrial upgrading and management upgrading of enterprises.The manufacturing industry in Jilin province has a solid foundation,but it is relatively backward in the product manufacturing level and marketing concept.This paper analyzes the problems existing in the digital economy era in the manufacturing industry in Jilin province in terms of products,target market selection,promotion channels and product pricing,and proposes corresponding solutions for the existing problems.

关 键 词：数字时代 制造业 市场营销策略 

分 类 号：F427[经济管理—产业经济] F49