网络主流意识形态的流变与型构  

The Flow and Shape of Mainstream Ideology on the Internet

作　　者：张爱军 ZHANG Aijun

机构地区：[1]西北政法大学新闻传播学院

出　　处：《阅江学刊》2023年第1期17-27,171,共12页Yuejiang Academic Journal

基　　金：国家社会科学基金一般项目“网络政治意识形态传播规律研究”(18BZZ017)。

摘　　要：网络技术、经济不平等、身份政治、政治情感等多方面因素促成网络主流意识形态发生量变和质变。网络主流意识形态具有虚拟性、结构性、碎片性和共识性,虚拟性是网络主流意识形态流变的重要前提。网络主流意识形态不仅具有相对独立性和新型意识形态属性,还具有不同于甚至独立于现实主流意识形态的结构和功能。网络主流意识形态的传播过程是被网民不断截留、解构与重构的过程。网民的政治心理与网络主流意识形态存在重大关联,是网络主流意识形态产生分流和网络非主流意识形态产生与型构的重要因素。公共权力肩负着一手抓现实主流意识形态建设,一手抓网络主流意识形态建设的双重任务。Network technology, economic inequality, identity politics, political emotions and other factors contribute to the quantitative and qualitative changes of mainstream online ideology. The mainstream ideology of the Internet is virtual, structural, fragmented and consensual, and the virtual nature is an important precondition for the change of the mainstream ideology of the Internet. The mainstream ideology of the Internet not only has relative independence and new ideological attributes, but also has a different structure and function from or even independent of the mainstream ideology of reality. The dissemination process of mainstream ideology on the Internet is a process of continuous interception, deconstruction and reconstruction by Internet users. The political psychology of netizens is significantly related to mainstream ideology on the Internet, and is an important factor in the diversion of mainstream ideology on the Internet and the creation and reconstruction of non-mainstream ideology on the Internet. Public power has the dual task of building the mainstream ideology of reality on one hand and the mainstream ideology of the Internet on the other.

关 键 词：意识形态建设 网络主流意识形态 网络非主流意识形态 虚拟性 

分 类 号：D64[政治法律—政治学] G206[政治法律—中外政治制度]