我国科技期刊国际化管理策略的探讨  

Discussion on Internationalization Management Strategy of Chinese Sci-tech Journals

作　　者：蓝艳华 LAN Yanhua(Guangdong Academy of Sciences,Institute of Nanfan and Seed Industry/Sugarcane and Canesugar Editorial Department,Guangzhou 510316,China)

机构地区：[1]广东省科学院南繁种业研究所&全国甘蔗糖业信息中心《甘蔗糖业》编辑部,广东广州510306

出　　处：《广东农工商职业技术学院学报》2022年第4期40-44,共5页Journal of Guangdong Agriculture Industry Business Polytechnic

摘　　要：本文分析了科技期刊和国际化管理理论及国外实践,讨论了我国科技期刊在质量、营销和人才三方面的国际化管理策略,以期通过高质量的学术水平、全方位的营销服务和优秀的办刊人才来提升我国科技期刊国际影响力和传播力。This paper briefly describes the concepts of sci-tech journal and international management strategy,focusing on the international management strategies of Chinese sci-tech journal in terms of quality,marketing and talent,and points out that through innovative publishing management of content,process and form to implement a full range of international quality management strategies;implement international marketing management strategies through the construction of transnational marketing management-establishing the market concept that marketing is the audience,and advertising marketing management--establishing a multi-element integrated marketing concept,and service marketing management--providing a comprehensive solution service concept;through the establishment of a modern human resource management system,a professional management model and a professional talent training system to implement international talent management strategies.Finally,it shows that high-quality academic level,comprehensive marketing services and outstanding journalists are the key core competitiveness to enhance the international influence of our country's sci-tech journal.

关 键 词：科技期刊 国际化 管理策略 人才培养 国际影响力 

分 类 号：G237.5[文化科学]