现代商品包装设计中的人性化运用  

Humanized Application in Modern Commodity Packaging Design

作　　者：欧阳徐丹 孙红阳[1] OUYANG Xudan;SUN Hongyang(East China University Of Technology,Nanchang 330013,China;Fuzhou Vocational Technical College,Fuzhou 344000,China)

机构地区：[1]东华理工大学,江西南昌330013 [2]抚州职业技术学院,江西抚州344000

出　　处：《鞋类工艺与设计》2022年第24期18-20,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：随着时代的不断变化,商品的包装设计赋予了产品更多内涵,除了实用功能外还有它的美学功能以及在包装设计中人性化的运用。现代商品的包装设计中均有体现的人性化设计,在为人们的日常生活与提供更多的便利性。本文旨在分析与探讨现代商品包装设计的人性化设计问题,从包装材料与色彩设计入手,同时研究如何利用人性化设计让产品既可以结合技术与艺术,又可以最大限度推广品牌文化、提升产品的附加价值。With the continuous changes of the times,the packaging design of commodities has given more connotation to the products.In addition to the practical functions,there are also its aesthetic functions and the application of humanization in packaging design.The humanized design embodied in the packaging design of modern commodities is providing more convenience for people's daily life.The body,its text also.This article aims to analyze and discuss the problem of sexual design of modern commodity packaging design,starting from packaging materials and color design,and studying how to use humanized design to make products achieve a balance between practicality and aesthetics,and to maximize brand culture and enhance product markup.

关 键 词：包装设计 人性化 以人为本 

分 类 号：TB482[一般工业技术—包装工程]