澳大利亚体育消费及产业发展经验研究  

Research on Australian Sports Consumption and Industry Development Experience

作　　者：侯伟民[1] 诸葛漫[2] HOU Weimin;ZHU Geman(Shanghai Dianji University,Shanghai 201306;The University of Adelaide Adelaide,Australia 5000)

机构地区：[1]上海电机学院,上海201306 [2]阿德莱德大学,澳大利亚阿德莱德5000

出　　处：《中国商论》2023年第2期147-149,共3页China Journal of Commerce

基　　金：2019年上海市教委高校教师出国访学项目。

摘　　要：随着大众生活水平的提升,人们的消费结构发生了重大变化,其中体育消费已成为现代许多国家民众生活消费的重要组成部分。澳大利亚作为体育消费及体育发展产业的先驱者,值得我们学习参考。本文通过深入分析澳大利亚民众体育消费的现状和民众体育消费的特点,提出可供相关人员参考借鉴的澳大利亚体育产业发展模式及经验。With the improvement of people’s living standards,people’s consumption structure has undergone signifi cant changes.Sports consumption has become an important part of people’s life consumption in many countries in the world.Australia,as a pioneer in the sports consumption and sports development industry,is worthy of our study.In this paper,we analyze the current situation and characteristics of sports consumption in Australia and propose the experience of the development models of the Australian sports industry that can be referred to by staff.

关 键 词：澳大利亚 体育消费 产业发展 经验与借鉴 中国 

分 类 号：F252.5[经济管理—国民经济]