数字经济时代河南文化产业创新发展路径探讨  

Exploring the Innovative Development Paths of Henan’s Cultural Industry in the Era of the Digital Economy

作　　者：罗梅 张融荣 LUO Mei;ZHANG Rongrong(School of International Business and Economics,Henan University of Economics and Law Zhengzhou,Henan 450000)

机构地区：[1]河南财经政法大学国际经济与贸易学院,河南郑州450000

出　　处：《中国商论》2023年第2期150-152,共3页China Journal of Commerce

摘　　要：在数字经济蓬勃发展时代背景下,数字化成为文化产业高质量发展的新引擎,如何促进文化与科技的深度融合是新时代文化产业发展备受关注的问题。河南数字文化产业在近几年相关政策的支持下取得了阶段性突破,但仍存在核心技术薄弱、中坚力量不足、统筹平台缺乏和品牌建设滞后等问题。本文通过分析数字经济时代河南文化产业发展现状,并从目前存在的短板出发,针对性地提出强化技术建设、加大产业投入等相关发展策略,以期为河南文化产业创新进一步发展提供参考。In the booming digital economy,digitalization has become a new engine for the high-quality development of the cultural industry,and how to promote the deep integration of culture and technology is an issue of great concern for the development of the cultural industry in the new era.The digital culture industry in Henan has made a breakthrough in recent years with the support of relevant policies,but there are still problems such as weak core technologies insuffi cient supporting strength,lack of coordination platforms,and lagging brand development.By analyzing the current situation of the development of Henan’s cultural industry in the era of the digital economy,this paper puts forward relevant development strategies such as strengthening technologies and increasing industrial investment in terms of the shortcomings,hoping to provide references for its further development of the innovation of Henan’s cultural industry.

关 键 词：数字经济 文化产业 发展困境 数字赋能 发展路径 

分 类 号：F207[经济管理—国民经济]