乡村非遗旅游活态传承的价值共创机制研究  

Value Co-Creation Mechanism of the Living Transmission of Rural Intangible Cultural Heritage Tourism

作　　者：李江敏[1] 王青 魏雨楠 Li Jiangmin;Wang Qing;Wei Yunan(School of Economics and Management,China University of Geosciences,Wuhan 430074,China)

机构地区：[1]中国地质大学(武汉)经济管理学院

出　　处：《四川师范大学学报（社会科学版）》2023年第1期82-90,共9页Journal of Sichuan Normal University(Social Sciences Edition)

基　　金：教育部人文社会科学规划基金项目“非物质文化遗产的旅游活态传承路径研究”(19YJAZH046);2022年度湖北省长江国家文化公园建设研究课题"非物质文化遗产活态传承赋能长江国家文化公园发展战略"(HCYK2022Y21)的研究成果。

摘　　要：基于“屈原昭君故里”乡村非遗旅游实践,运用扎根理论对乡村非遗旅游活态传承价值共创过程进行分析,构建出多元主体下的乡村非遗旅游活态传承的价值共创概念模型,明确政策支持、参与平台、资源整合、文化共识、技术涉入、共同目标六大驱动因素,凝练出价值主张提出、氛围营造共创、资源平衡共创、社会价值共识、文化价值创造、社会价值输出六个循环持续的行为过程。其中,价值主张提出、氛围营造共创、资源平衡共创、社会价值共识是非遗旅游价值共创形成的前提与条件,文化价值创造是非遗旅游价值共创的行动策略,社会价值输出是非遗旅游价值共创的最终成果。Based on the practice of the rural intangible cultural heritage tourism of"Hometown of Qu Yuan and Zhaojun",this paper uses grounded theory to investigate the value co-creation process of living transmission of the rural intangible cultural heritage tourism.This paper constructs a value co-creation conceptual model of the living transmission of rural intangible cultural heritage under plural subjects and identifies six driving factors including policy support,participation platform,resource integration,cultural consensus,technical involvement and common goal.The paper also concludes six cyclic and continuous behavior processes,namely value proposition,atmosphere co-creation,resource balanced co-creation,social value consensus,cultural value creation and social value output,among which the first four are the premise and condition of the formation of the value co-creation of intangible cultural heritage tourism.Cultural value creation is the action strategy of the value co-creation of intangible cultural heritage tourism,and social value output is the final consequence of the value co-creation of intangible cultural heritage tourism.

关 键 词：乡村 非遗旅游活态传承 价值共创机制 

分 类 号：F592.7[经济管理—旅游管理] F327[经济管理—产业经济]