打造世界红色旅游目的地,促进江西入境旅游发展——以井冈山旅游为例  

Building the World Red Tourism Destination and Promoting the Development of Inbound Tourism in Jiangxi Province——A Case Study of the Jinggang Mountains Tourism

作　　者：王传顺[1] 卢春兰 WANG Chuanshun

机构地区：[1]井冈山大学外国语学院,江西吉安343009

出　　处：《河北旅游职业学院学报》2022年第4期31-36,共6页Journal of Hebei Tourism College

基　　金：江西省社科基金一般项目“庐陵文化旅游的域外推介研究”(21DQ40)的阶段性成果。

摘　　要：井冈山因独特的红色文化资源和优美的自然风景成为中国文化旅游版图中独特的文化地理符号,并为海内外所熟知。在推进江西文化旅游高质量发展的进程中,井冈山应充分利用自身优势和国家政策扶持,通过不断完善自身旅游网络平台、协同做好江西旅游网、打造红色旅游联盟,加强与外宣部门合作等方式把自己打造为世界红色旅游目的地,引领江西文化旅游产业的国际化发展。Jinggangshan,with its unique red cultural resources and beautiful natural scenery,has become a unique cultural geographical symbol in China’s cultural tourism map and is well known at home and abroad.In the process of promoting the high-quality development of Jiangxi’s cultural tourism,Jinggangshan should make full use of its own advantages and national policy support,build itself into a world red tourism destination by constantly improving its own tourism network platform,cooperating with Jiangxi Tourism network,building red tourism alliance,and strengthening cooperation with the publicity department,so as to lead the international development of Jiangxi’s cultural tourism industry.

关 键 词：井冈山 红色文化旅游 入境旅游 

分 类 号：F592.7[经济管理—旅游管理]