产业融合视角下酒店温泉康养旅游产业发展研究——以大连东泉温泉度假酒店为例  

Study on the Development of Hotel Spa Wellness Tourism Industry from the Perspective of Industry Integration——A Case Study of Oriental Spring Resort Dalian

作　　者：王丽华[1] 姜心怡 WANG Lihua;JIANG Xinyi

机构地区：[1]辽宁师范大学历史文化旅游学院,辽宁大连116029

出　　处：《河北旅游职业学院学报》2022年第4期42-47,共6页Journal of Hebei Tourism College

基　　金：辽宁省社会科学规划基金项目(L21BGL036)。

摘　　要：随着人们可支配收入以及闲暇时间的增多,酒店温泉康养旅游得到快速发展。本文首先对国内外温泉康养旅游研究进行全面述评,然后分析大连东泉温泉度假酒店的产业现状,明确其现有温泉康养产业模式,并发现存在产品同质化高、温泉资源浪费、周边配套设施不齐全,在同类酒店中品牌知名度低等问题,进而针对上述问题,提出产业融合视角下酒店温泉康养旅游产业发展建议。With the increase of people’s disposable income and leisure time,hotel hot spring wellness tourism has been developed rapidly.This paper firstly makes a comprehensive review of the research on hot spring wellness tourism at home and abroad,and then analyzes the industrial status quo of Oriental Spring Resort Dalian,clarifying its existing hot spring wellness industry model,and finds that there are problems such as high homogenization of products,waste of hot spring resources,incomplete surrounding supporting facilities,and low brand awareness among similar hotels.In view of the above problems,this paper puts forward suggestions on the development of the hotel spa wellness tourism industry from the perspective of industrial integration.

关 键 词：产业融合 温泉康养 旅游产业发展 

分 类 号：F592.7[经济管理—旅游管理]