算法价格歧视反垄断的逻辑思路及应对策略分析  

Analysis of the logical thinking and coping strategies of algorithmicic price discrimination antitrust

作　　者：贾志民 袁曼琳 JIA Zhi-min;YUAN Man-lin(School of Law and Public Administration,Hebei Normal University,Shijiazhuang,Hebei 050024;School of Journalism and Communication,Hebei Normal University,Shijiazhuang,Hebei 050024)

机构地区：[1]河北师范大学法政与公共管理学院,河北石家庄050024 [2]河北师范大学新闻传播学院,河北石家庄050024

出　　处：《价格月刊》2023年第1期8-14,共7页

基　　金：2021年度司法部法治建设与法学理论研究部级科研项目“人脸识别法律规制中的场景正义与同意伦理研究”的阶段性成果(编号:21SFB4002)。

摘　　要：算法价格歧视反垄断需要兼具一定的逻辑思路与应对策略,通过开展合理的反垄断策略,市场发展动能得以增强。基于此,应用文献分析法对算法价格歧视反垄断的逻辑思路及应对策略进行分析。首先,明确了算法价格歧视垄断的表现,是以“大数据杀熟”为表现形式进行有效且精准化的个性推送。其次,算法价格歧视以差异化市场为表现主体,对市场发展活力的贡献率更高。再次,算法价格歧视以两极化效应为表现矛盾,其中轻微的算法价格歧视能够有效增强市场竞争活力,而其垄断行为也具有诸多负面效应,极大地损害了消费者合法权益。最后,算法价格歧视反垄断应对策略较为多元,相关工作者可以通过数据平台多面运维、市场环境多维依托及市场矛盾多元考量的方式来有效契合现阶段的算法价格歧视反垄断要求。Algorithmic price discrimination antitrust requires both a certain logical thinking and coping strategies.By carrying out reasonable antitrust strategies,the market development momentum can be enhanced.Based on this,this paper analyzes the logical thinking and coping strategies of algorithmic price discrimination antitrust by using the literature analysis method.First of all,it is clear that the performance of algorithmic price discrimination antitrust is an effective and accurate personalized push in the form of“big data discrimination”.Secondly,algorithmic price discrimination takes the differentiated market as the main part,which contributes more to the vitality of market development.Thirdly,algorithmic price discrimination is contradictory in terms of polarization effect,among them,slight algorithmic price discrimination can effectively enhance the vitality of market competition,while its monopolistic behavior also has many negative effects,which greatly damages the legitimate rights and interests of consumers.Finally,the coping strategies of algorithmic price discrimination antitrust are relatively diversified,and relevant workers can effectively meet the antitrust requirements of algorithmic price discrimination at the present stage through the multi-faceted operation and maintenance of the data platform,multi-dimensional support of the market environment,and multi-dimensional consideration of market contradictions.

关 键 词：算法价格歧视 反垄断 价格差异化 

分 类 号：F726[经济管理—产业经济]