国际贸易博弈中文化因素对不同国家贸易价格策略的影响探析  

Analysis on the impact of cultural factors on the trade price strategies of different countries in the international trade game

作　　者：郭林锋 GUO Lin-feng(Institute for Social and Cultural Research,Macao University of Science and Technology,Macao 999078;Research Center of Water Ecological Civilization and Social Governance,Hebei University of Engineering,Handan,Hebei 056038)

机构地区：[1]澳门科技大学社会和文化研究所,中国澳门999078 [2]河北工程大学水生态文明及社会治理研究中心,河北邯郸056038

出　　处：《价格月刊》2023年第1期28-34,共7页

基　　金：河北省教育厅思想政治专项项目“新时代高校思想政治理论课与中国传统经典文献结合实证研究”的阶段性研究成果(编号:SZKZX2021119)。

摘　　要：在国际贸易交易中,文化因素对不同国家贸易价格策略的影响作用不同,由于文化因素的差异,不同国家的国际贸易交易定价也存在一定区别。国际贸易中的文化因素包括三方面内容,即思维方式、行为规范及价值观念。首先,思维方式,其影响国际贸易价格定价标准,其中传统文化影响国际贸易价格界定角度,中国“天人合一”思想强调贸易价格界定整体性,而国外“天人相分”思想强调贸易价格界定细节性。其次,行为规范影响国际贸易价格定价方式,其中风俗规范影响国际贸易价格定价细节,贸易规范影响贸易价格定价规则。最后,价值观念影响国际贸易价格定价需求,其中法律规制影响贸易价格定价法律规范需求,宗教信仰影响贸易价格定价社会规范需求。In international trade transactions,cultural factors have different effects on the trade price strategies of different countries.Due to the differences in cultural factors,the pricing of international trade transactions in different countries is also different.Cultural factors in international trade include three aspects,namely,the way of thinking,norms of behavior and values.First of all,the way of thinking affects the pricing standard of international trade price,among which traditional culture affects the definition of international trade prices.The Chinese thought of“unity of nature and man”emphasizes the integrity of trade price definition,while the foreign thought of“distinguishing mankind from heaven”emphasizes the details of trade price definition.Secondly,norms of behavior affect pricing methods of international trade,among which custom norms affect pricing details of international trade prices and trade norms influence pricing rules of trade.Finally,the values affect the pricing demand of international trade,among which legal regulations affect the demand of legal norms of trade pricing,and religious beliefs affect the demand of social norms of trade pricing.

关 键 词：国际贸易博弈 文化因素 国际贸易价格 

分 类 号：F714[经济管理—产业经济]