基于文化传承视角的公共图书馆阅读推广策略探析  

Analysis on the Reading Promotion Strategy of Public Library Based on the Perspective of Cultural Inheritance

作　　者：经莉[1] 赵鹏 赵娟 Jing Li;Zhao Peng;Zhao Juan

机构地区：[1]南京市江宁区图书馆,江苏南京211100

出　　处：《新世纪图书馆》2022年第12期41-46,共6页New Century Library

摘　　要：文化传承是阅读推广的重要使命,从本质上来说,阅读推广是文化传承的途径,而传统文化则是阅读推广的核心内容。论文简要阐述了传承优秀传统文化的社会指向和意义,通过文献研究法对当前图书馆阅读推广中文化传承的现状进行了分析,认为当前公共图书馆以经典阅读为文化传承的主要途径和手段略显单一,应加强在阅读推广方面的策略创新,拓展以阅读推广为基础的文化传承路径和方法。在此基础上,基于文化传承视角,文章提出了公共图书馆阅读推广的创新策略,即:优化、创新经典阅读模式及推广策略;将阅读推广与非物质文化遗产保护紧密结合;重视小众文化的阅读推广活动开展;加强全民阅读“长尾市场”的开发。Cultural inheritance is an important mission of reading promotion.In essence,reading promotion is the way of cultural inheritance,while traditional culture is the core content of reading promotion.This paper briefly expounds the social orientation and significance of inheriting excellent traditional culture,analyzes the current situation of cultural inheritance in the current library reading promotion through the literature research method,and believes that the current public library takes classic reading as the main way and means of cultural inheritance,and should strengthen the strategic innovation in reading promotion,and expand the path and methods of cultural inheritance based on reading promotion.On this basis,based on the perspective of cultural heritage,this paper puts forward innovative strategies for the promotion of public library reading,including optimization,innovation of classic reading mode and promotion strategies;close combination of reading promotion and intangible cultural heritage protection;attach importance to the development of reading promotion activities of minority culture;strengthen the development of the“long tail market”for all people to read.

关 键 词：文化传承 阅读推广 公共图书馆 全民阅读推广 

分 类 号：G252.1[文化科学—图书馆学]