体育赛事感知视角下城市建设绩效的影响研究:基于南京市的实证  

A Study on the Impact of Urban Construction Performance from the Perspective of Sports Event Perception: Based on an Empirical Study of Nanjing

作　　者：刘勇[1] 耿文光 翁李胜 LIU Yong;GENG Wenguang;WENG Lisheng(College of Sport,Lianyungang Normal College,Lianyungang 222006,China;Department of Physical Education,Nanjing Agriculture University,Nanjing 210095,China;College of Humanities&Social Development,Nanjing Agriculture University,Nanjing 210095,China)

机构地区：[1]连云港师范高等专科学校体育学院,连云港222006 [2]南京农业大学体育部,南京210095 [3]南京农业大学人文与社会发展学院,南京210095

出　　处：《体育与科学》2022年第6期86-95,106,共11页Sports & Science

基　　金：国家社科基金艺术学青年项目“文化和旅游公共服务绩效评价研究”,项目号:21CH197;教育部人文社会科学研究规划基金项目“高校体育综合服务应用程序(APP)的设计与初步实现研究”,项目号:18YJA890004。

摘　　要：体育赛事的举办能够促进主办城市的社会、文化与经济的全面发展。采用结构方程模型法,分析了体育赛事感知对城市建设绩效的影响路径,探讨了城市认同与城市形象在该影响路径中的中介作用。以2019年在南京举办的国际篮联篮球世界杯为例,对观看过该体育赛事的南京居民进行线上与线下问卷调查。研究结果表明:体育赛事感知的测量维度包括城市与赛事特色契合度感知、观众对赛事的卷入度感知以及赛事互动性感知三个方面,且三个维度均对城市认同与城市形象具有显著正向影响;城市认同与城市形象对城市建设绩效具有显著正向影响;城市认同与城市形象在体育赛事感知对城市建设绩效的影响中具有完全中介作用。研究结果为体育城市的建设与治理提供了一定的借鉴与参考。Hosting sports events can help host cities flourish socially, culturally, and economically. This paper uses structural equation modeling to examine the relationship between how people perceive sports events and the performance of city buildings. It also discusses how city identity and image play a mediating role in this relationship. This paper conducted an online and offline questionnaire survey among Nanjing locals who had watched the 2019 FIBA Basketball World Cup hosted in Nanjing. The findings of this study demonstrate that there are three dimensions to sports event perception: the perception of the fit between city and event characteristics, the perception of audience participation, and the perception of event interactivity. All three dimensions have significant positive impacts on the city’s identity and image as well as building performance. The impact of sports event perception on city building performance is fully mediated by city identity and image. The study results provide some guidance for the construction and governance of sports cities.

关 键 词：城市体育 城市建设 体育赛事感知 城市认同 城市形象 

分 类 号：G80-05[文化科学—运动人体科学]