移动医疗服务用户健康信息披露意愿研究——基于fsQCA和NCA的实证分析  

Research on Willingness for Health Information Disclosure of Mobile Medical Service Users——Empirical Analysis Based on fsQCA and NCA

作　　者：胡小飞[1] 陈进亮 Hu Xiaofei;Chen Jinliang(School of Public Policy and Management,Nanchang University,Nanchang 330031,China)

机构地区：[1]南昌大学公共政策与管理学院,江西南昌330031

出　　处：《现代情报》2023年第2期65-74,共10页Journal of Modern Information

摘　　要：[目的/意义]移动医疗服务的健康信息具有隐私和敏感等特征,用户健康信息披露行为日益受到学界和公众的关注。[方法/过程]本研究基于精细加工可能性模型,利用必要条件分析和模糊集定性比较分析的方法对问卷数据进行实证研究,探究影响健康信息披露意愿的必要条件及不同因素组合产生的组态路径。[结果/结论]研究发现,信任是影响用户健康信息披露意愿的必要条件,存在3条影响用户健康信息披露意愿的路径:路径一为风险消解型,当用户感知风险被消解时,即使需要披露的信息敏感性高,用户也会具有很高的披露意愿;路径二为权衡利弊型,当用户预期收益大于预期风险时,其信息披露意愿会随之增强;路径三为利益驱动型,当用户隐私关注水平较低时,其健康信息披露意愿主要受感知收益驱动。[Purpose/Significance]The health information of mobile medical services has the characteristics of privacy and sensitivity, and the disclosure of user health information has increasingly attracted the attention of the academic circles and the public.[Method/Process]Based on the elaboration likelihood model, this study used the methods of necessary condition analysis and qualitative comparative analysis of fuzzy sets to conduct empirical research on questionnaire data to explore the necessary conditions that affect the user’s willingness for health information disclosure(WHID)and the configuration paths generated by different combinations of factors.[Result/Conclusion]The study finds that trust is a necessary condition to affect the user’s WHID,and there are 3 paths to affect user’s WHID:Path 1 is the risk resolution type, when the user perceives the risk to be eliminated, even if the information to be disclosed is highly sensitive, the user will have a high willingness to disclose;The Path 2 is the trade-off type, when the user’s expected benefit is greater than the expected risk, his WHID will increase accordingly;Path 3 is profit-driven.when users’ privacy concerns are low, their WHID is mainly driven by perceived benefits.

关 键 词：移动医疗服务 用户 健康信息 披露意愿 精细加工可能性模型 模糊集定性比较分析 

分 类 号：G252.0[文化科学—图书馆学]