基于用户画像挖掘的文化旅游空间决策模型  

Guo Moruo Cultural Tourism Spatial Decision-Making Model Based on User Persona Mining

作　　者：周啸 周星汉 杨帅[1] 韩轶龙 李奥萌 Zhou Xiao;Zhou Xinghan;Yang Shuai;Han Yilong;Li Aomeng(Tourism Department,Leshan Vocational and Technical College,Leshan,Sichuan 614000,China;Sichuan Post-Doctoral Innovation Practice Base,Leshan Vocational and Technical College,Leshan,Sichuan 614000,China;College of Geodesy and Geomatics,Shandong University of Science and Technology,Qingdao,Shandong 266590,China)

机构地区：[1]乐山职业技术学院旅游系,四川乐山614000 [2]乐山职业技术学院四川省博士后创新实践基地,四川乐山614000 [3]山东科技大学测绘与空间信息学院,山东青岛266590

出　　处：《绿色科技》2022年第24期276-280,共5页Journal of Green Science and Technology

基　　金：四川省教育厅人文社会科学(郭沫若研究)项目(编号:GY2022C01);乐山市科技局2022年科技计划项目(软科学)(编号:22RKX0029)。

摘　　要：根据旅游空间决策现状和存在的问题,构建了一种基于用户画像挖掘的郭沫若文化旅游空间决策模型。通过用户画像挖掘模型得出了旅游者倾向文旅景点的内在兴趣属性,基于旅游者兴趣属性研究了文旅景点的功能属性以及与旅游者兴趣属性之间的匹配关系。对文旅景点的空间属性进行了研究,构建了空间可达模型。通过文旅景点功能属性强度模型和空间可达模型,研究了乐山市内郭沫若文旅景点的功能属性强度以及空间可达强度,并基于强度比较了对乐山市郭沫若文旅景点进行空间决策,对不同旅游者需求条件下的决策结果进行了比较分析。空间决策案例证明:乐山市内不同景点的功能属性强度和空间可达强度均不同,样本旅游者选择乐山美术馆、乐山文化馆、天工开物博物馆和乐山大佛博物馆游览时,相比其他景点更能满足其兴趣爱好,且能够有效节省路途成本。为文化旅游空间决策提供了一种可行的方法,能够在充分考虑个体兴趣需求的条件下为旅游者提供贴合实际需求且空间可达最优的文旅景点。As to the problems of tourism spatial decision-making, this paper brings forward a Guo Moruo cultural tourism spatial decision-making model based on user persona mining. The user persona mining model is proposed to obtain tourists’ inner interest attributes. Based on the interest attributes, the matching relationship between the functional attributes of cultural scenic spots and interest attributes are obtained. Then the spatial attributes of the cultural scenic spots are studied to propose the spatial accessibility model. By setting up the functional attribute intensity model and spatial accessibility model, the functional attribute intensity and spatial accessibility of Guo Moruo scenic spots in Leshan city are studied. By comparing the intensities, the decision-making on the scenic spots are performed. Under the condition of different tourists’ needs, the decision-making results are analyzed. The spatial decision-making example verifies that the intensities of functional attribute and spatial accessibility are different on each scenic spot in Leshan City. When the sample tourist chooses Leshan Art Gallery, Leshan Cultural Center, Tiangong Kaiwu Museum and Leshan Giant Buddha Museum, the scenic spots can better meet the tourist’s satisfaction than other scenic spots, which effectively saves the traveling costs. This paper brings forward a feasible method for cultural tourism spatial decision-making, which can provide cultural scenic spots with optimal spatial accessibility under the condition of tourists’ individualized interests and requirements.

关 键 词：用户画像 郭沫若文旅 数据挖掘 空间决策 

分 类 号：TP399[自动化与计算机技术—计算机应用技术]