大数据技术在饲料企业市场营销中的作用分析  

The function analysis of big data technology in feed enterprise marketing

作　　者：雷斌 侯铭海[2] 张丽娟 LEI Bin;HOU Minghai;ZHANG Lijuan(Zhumadian Preschool Education College,Zhumadian,Henan Province 463000,China;Hebei Construction Material Vocational and Technology College,Qinhuangdao,Hebei Province 066000,China;Hebei Polytechnic Institute,Shijiazhuang,Hebei Province 050091,China)

机构地区：[1]驻马店幼儿师范高等专科学校,河南驻马店463000 [2]河北建材职业技术学院,河北秦皇岛066000 [3]河北工程技术学院,河北石家庄050091

出　　处：《中国饲料》2023年第2期161-164,共4页China Feed

摘　　要：饲料企业市场营销战略选择对饲料企业的整体发展意义重大。当前,大数据技术为饲料企业提供了高效开展市场营销活动的方式,具有实时监测饲料产品购买者行为信息、快速进行数据收集处理、细分饲料产品购买者、提高市场营销决策科学性的重要作用。饲料企业要合理利用大数据技术,将市场营销过程中所要运用到的各类数据信息进行有效归类处理,挖掘出有利于市场营销方案制定的关键信息,不断提高饲料产品市场营销成功率。The choice of feed enterprise marketing strategy is of great significance to the overall development of feed enterprise.Currently,Big Data Technology provides feed enterprises with an efficient way to carry out marketing activities,it can monitor the behavior information of feed product buyer in real time,collect and process data quickly,subdivide feed product buyer,and improve the scientific marketing decision.Feed Enterprises should make rational use of big data technology,effectively classify all kinds of data and information used in the process of marketing,and excavate the key information for making marketing plan,constantly improve the success rate of feed product marketing.

关 键 词：饲料企业 大数据技术 市场营销 饲料产品 

分 类 号：F3[经济管理—产业经济]