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作 者:吴吉婷 WU Ji-ting(Sichuan Normal University,Chengdu,Sichuan 610068)
机构地区:[1]四川师范大学,四川成都610068
出 处:《江苏商论》2023年第2期84-86,99,共4页Jiangsu Commercial Forum
基 金:四川师范大学历史文化与旅游学院2021年研究生科创基金资助。
摘 要:近年来,随着中国经济的快速发展,中国老年公民的生活水平得到较大的提高。老年人的康养成为国家战略“健康中国”的重要内容而引起各界关注。本文对相关康养旅游文献进行梳理和分析。发现在研究内容上,主要集中于康养产品开发、概念界定等方面,如森林康养和医疗康养等。而从消费者角度出发的研究比较少。在研究方法上,有定性分析和定量分析研究。定性研究主要采取实地调研、案例分析、文献分析等方法,以描述性研究为主,适用性较差。量化研究主要采取空间分析技术等形式,采用综合比较分析的研究较少,尤其是缺乏以消费者为视角,收集数据进行分析。In recent years, with the rapid development of China’s economy, the living standard of China’s elderly citizens has been greatly improved. The health care of Old people has become an important part of the national strategy of “Healthy China” and has attracted the attention of all circles. This paper combs and analyzes the related health tourism literature. It was found that the research content mainly focused on the development of health care products and the definition of concepts, such as forest health care and medical health care. However, there are few researches from the perspective of consumers. In terms of research methods, there are qualitative analysis and quantitative analysis. Qualitative research mainly adopts field research, case analysis, literature analysis and other methods, mainly descriptive research, with poor applicability. Quantitative research mainly takes the form of spatial analysis technology. There are few studies using comprehensive comparative analysis, especially the lack of data collection and analysis from the perspective of consumers.
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