新发展格局下我国现代体育市场体系的目标指向与建设路径  

Objective Orientation And Construction Path of China’s Modern Sports Market System under the New Development Pattern

作　　者：王子玥 王志文 王飞[1] WANG Zi-yue;WANG Zhi-wen;WANG Fei(School of Physical Education,Shandong University,Jinan 250061,China)

机构地区：[1]山东大学体育学院,山东济南250061

出　　处：《吉林体育学院学报》2022年第6期19-24,共6页Journal of Jilin Sport University

基　　金：国家社会科学基金项目一般项目“全民健身活动智慧化发展路径研究”(18BTY091)。

摘　　要：为探索新发展格局下我国现代体育市场体系高质量发展路径,本文运用文献资料、逻辑分析等方法,在明晰改革目标的基础上,对我国现代体育市场体系的目标指向、现实弊端、建设路径进行探讨。研究结果表明:实现现代体育市场供需更高水平动态平衡、以体育生产要素市场化配置方式主导、科学高效的体育市场监管秩序、充分联通国际体育市场分工合作是新发展格局下我国现代体育市场的发展目标。但当前,我国体育市场体系仍存在市场供给错位、要素阻滞、监管低效与贸易瓶颈等现实弊端。为实现我国现代体育市场高质量发展,提出积极把握大众消费需求、优化体育市场要素配置、营造公平规范的体育市场环境、促进体育市场国际化发展的现代体育市场体系高质量发展建设路径。In order to explore the high-quality development path of our modern sports market system under the new development pattern, this paper uses the methods of literature, logic analysis, etc., on the basis of the clear reform goals, it discusses the goal pointing, realistic disadvantages and construction path of our modern sports market system. The research results show that the development goals of the modern sports market under the new development pattern are to achieve a higher level of dynamic balance between supply and demand in the modern sports market, a scientific and efficient sports market supervision order dominated by the market-oriented allocation of sports production factors, and full connectivity of the division of labor and cooperation in the international sports market. However, there are still some drawbacks in sports market system, such as market supply dislocation, factor block, supervision inefficiency and trade bottleneck. In order to realize the high-quality development of modern sports market, we put forward the high-quality development and construction of modern sports market system, which actively grasps the mass consumption demand, optimizes the allocation of sports market factors, creates the fair and standardized sports market environment, and promotes the development of international sports market.

关 键 词：“十四五”时期 “双循环”新发展格局 现代体育市场体系 高质量发展 

分 类 号：G80-05[文化科学—运动人体科学]