决策逻辑对新创企业绩效作用机制研究:商业模式创新的中介作用  

Mechanism of How Decision-making Logic Influences the Performance of New Ventures:The Mediating Role of Business Model Innovation

作　　者：杨雪[1,2] 何玉成 Yang Xue;He Yucheng(College of Economics&Management,Huazhong Agricultural University,Wuhan 430070;College of Business,Huanggang Normal University,Huanggang 438000)

机构地区：[1]华中农业大学经济管理学院,武汉430070 [2]黄冈师范学院商学院,黄冈438000

出　　处：《管理评论》2022年第10期134-145,共12页Management Review

基　　金：国家自然科学基金项目(71573098);中央高校基本科研业务费专项资助项目(2662016PY072);国家中药材产业技术体系(CARS-21);华中农业大学人文社科优秀人才培养计划基金项目(52206-008034)。

摘　　要：新创企业的成长机制一直是学术界探讨的热点。基于商业模式创新理论,分析了决策逻辑对新创企业绩效的影响机理,构建了理论模型,并基于251家样本企业数据进行验证。研究发现,两种决策逻辑均通过商业模式创新的中介作用正向影响新创企业绩效,竞争强度在其间起调节作用,在竞争强度高的情境下,因果逻辑及效果逻辑的可承受损失原则和柔性原则对商业模式创新的正向影响会增强,但是效果逻辑的试验原则和先前承诺原则对商业模式创新的正向影响则会被削弱。The growth mechanism of new ventures has always been a hot issue in academia.Based on the theory of business model innovation,this paper discusses the mechanism of how decision-making logic influences the performance of new ventures,and constructs a theoretical model.251 new ventures’ data are used to test the theoretical model.The results show that the two kinds of decision-making logics,i.e.,causation and effectuation,positively influence the performance of new ventures through the mediating role of business model innovation;the intensity of competition moderates the influence of decision-making logic on business model innovation.In the high competition intensity situation,the positive impact of causation and the affordable loss principle and flexible principle of effectuation on the business model innovation will be enhanced,but the positive impact of experimentation principle and pre-commitment principle on business model innovation will be weakened.

关 键 词：商业模式创新 竞争强度 新创企业绩效 因果逻辑 效果逻辑 

分 类 号：F272[经济管理—企业管理]