产品识别理论在纺织仪器造型设计中的应用  

Application of Product Identification Theory in Textile Instrument Modeling Design

作　　者：刘佳 LIU Jia(Shaanxi Changling Textile Mechanical&Electronic Technological Co.,Ltd.,Baoji 721013,China)

机构地区：[1]陕西长岭纺织机电科技有限公司,陕西宝鸡721013

出　　处：《纺织器材》2023年第1期37-40,共4页Textile Accessories

摘　　要：为提升纺织仪器的识别度和品牌影响力,介绍国内外纺织仪器造型设计现状,并从微观和宏观方面对比分析国内纺织仪器在造型设计方面的不足;阐述产品识别理论的定义与构成要素;以USTER纺织仪器为例,从形态、色彩、材质等视觉识别要素阐述应用产品识别理论,在提升产品合理性、创新性,促进其形成有机整体与多样统一的优势。指出:纺织仪器制造企业应将产品识别理论融入产品的开发和设计全流程,以增强品牌影响力,提升产品知名度和市场竞争能力。In order to improve the identification degree and brand influence of textile instruments,the present situation of textile instruments modeling design at home and abroad is discussed in detail.The deficiencies of domestic textile instruments modeling design are compared and analyzed from micro and macro aspects,and the definition and components of product identification theory are expounded.Taking USTER textile instrument as an example,the application of product identification theory from form,color,material and other visual identification elements can improve the rationality and innovation of products,and promote the formation of an organic whole,diversity and unity between products.It is pointed out that textile instrument manufacturing enterprises should integrate product identification theory into the whole process of product development and design,which can enhance brand influence,and enhance product awareness and market competitiveness.

关 键 词：纺织仪器 产品识别 造型设计 形态 色彩 材质 涂装 人机工程学 

分 类 号：TS103.6[轻工技术与工程—纺织工程]