汉字艺术在文化衍生品设计中的融合与创新  

Integration and Innovation of Chinese Character Art in the Design of Cultural Deratives

作　　者：王龙[1] 彭令祯 刘程琪 WANG Long;PENG Ling-zhen;LIU cheng-qi(School of design and art,Changsha University of technology,Changsha,Hunan,410114)

机构地区：[1]长沙理工大学设计艺术学院,湖南长沙410114

出　　处：《湖南包装》2022年第6期111-113,共3页

基　　金：湖南省教育规划课题项目(XJK20CGD010)。

摘　　要：近些年,随着中国传统文化在世界范围内的传播,依托中国传统文化的衍生品市场十分繁荣,大量具有创意和设计感的文创产品不仅引领了文化潮流,也进一步宣扬了中国的传统文化。在此过程中,有机融入汉字艺术,不仅能够提升文化衍生品设计的颗粒度,而且赋予了文化衍生品新的设计符号,是可持续的文化衍生品设计的关键环节。在具体实践时,从业人员要有意识地从汉字字体样式、汉字笔画融合和汉字民族意蕴中,实现汉字艺术在文化衍生品设计中的融合与创新,赋予文化衍生品更高的文化涵义和社会价值。In recent years,with the spread of Chinese traditional culture in the world,the derivatives market relying on Chinese traditional culture is very prosperous.A large number of cultural and creative products with creativity and design sense not only lead the cultural trend,but also further promote Chinese traditional culture.In this process,the organic integration of Chinese character art can not only improve the granularity of cultural derivative design,but also endow cultural derivatives with new design symbols,which is the key link of sustainable cultural derivative design.In specific practice,practitioners should consciously realize the integration and innovation of Chinese character art in the design of cultural derivatives from Chinese character font style,Chinese character stroke integration and Chinese character national connotation,and endow cultural derivatives with higher cultural meaning and social value.

关 键 词：汉字艺术 文化衍生品 融合 创新 设计思路 设计方法 

分 类 号：J524[艺术—艺术设计] TB472[一般工业技术—工业设计]