彝族史诗《查姆》的视觉呈现与特色文创产品开发  

Visual Presentation of the Yi Epic“Cham”and Research on the Development of Characteristic Cultural and Creative Products

作　　者：徐丹妮 李正周 彭江月 XU Dan-ni;LI Zheng-zhou;PENG Jiang-yue(School of Fine Arts and Art Design,Chuxiong Normal University,Chuxiong,Yunnan,675000)

机构地区：[1]楚雄师范学院美术与艺术设计学院,云南楚雄675000

出　　处：《湖南包装》2022年第6期128-130,共3页

基　　金：云南省教育厅科学研究基金项目(2019J0405);国家级大学生创新训练计划项目(202011391026)。

摘　　要：为了促进彝族创世史诗《查姆》的活态传承和保护发展,将《查姆》文化以直观的视觉形象展现出来,通过文创产品来传达信息。采取文献研究、实地调研、创新设计等方法完成《查姆》的视觉转化,再结合文化创意产品设计完成产品开发。传统文本类非遗应加强视觉呈现的方法研究,并与文创产品开发有机融合,实现从“文本—形象—产品”的转化,推动《查姆》的创造性转化和创新性发展。In order to promote the living in heritance,protection and development of the Yi people’s creation epic"Cham",the culture of"Cham"is displayed in an intuitive visual image,and information is conveyed through cultural and creative products.The visual transformation of Cham was completed through literature research,field research,innovative design and other methods,and the product development was completed by combining cultural and creative product design.The traditional text intangible cultural heritage should strengthen the research of visual presentation methods,and organically integrate with the development of cultural and creative products to achieve the transformation from"text image product"and promote the creative transformation and innovative development of“Cham”.

关 键 词：彝族史诗 查姆 创新设计 文创产品 

分 类 号：TB472[一般工业技术—工业设计]