契合与认同:意识形态视域下的苏区红色标语  

Agreement and Identification:The Red Slogans in Communist-controlled China under the Vision of Ideology

作　　者：王永华 杨世雪 Wang Yonghua;Yang Shixue(School of Marxism,Yunnan Normal University,Kunming 650500,Yunnan,China)

机构地区：[1]云南师范大学马克思主义学院,云南昆明650500

出　　处：《学术探索》2023年第1期130-138,共9页Academic Exploration

基　　金：2021年度国家社会科学基金项目(21BDJ077)。

摘　　要：红色标语是一种具有政治教化属性的传播载体,与革命意识形态具有高度的契合性。如何最大程度地发挥红色标语的意识形态教化功能,是中国共产党进行政治动员时要考虑的关键问题。土地革命战争时期,中国共产党通过政权组织和法律制度建设,使苏区红色标语规约在革命意识形态下,同时努力做到红色标语形式的通俗化和内容的日常化,再凭借红色标语独特的表达技巧,最终顺利将革命意识形态传输给广大民众,由此获得了民众对革命意识形态的高度认同,进而实现了苏维埃运动中最广泛的民众参与。革命年代红色标语在动员民众上的成功运用,是中国共产党从稚嫩走向成熟的一个缩影。Red slogan is a kind of media with the attribute of political enlightenment,and has a high degree of compatibility with revolutionary ideology.How to maximize the ideological enlightenment function of red slogans is a key issue to be considered when the CPC conducts political mobilization.During the Agrarian Revolutionary War,the Communist Party of China,made red slogans in the Soviet area convened under the revolutionary ideology through the construction of the political power organization and the legal system and at the same time popularized in form and daily in content.Together with the unique expression skills of the red slogans,the revolutionary ideology was transmitted to the general public smoothly,thus obtaining the high recognition of the revolutionary ideology from the public and achieving the broadest public participation in the Soviet movement.The successful use of red slogans in mobilizing the people in the revolutionary era is a microcosm of the CPC s transformation from infancy to maturity.

关 键 词：苏区红色标语 意识形态 政治动员 认同 

分 类 号：K265.1[历史地理—历史学]