基于网络文本分析的布达拉宫游客感知研究  

Research on the Perception of Tourists in the Potala Palace Based on Web Text Analysis

作　　者：左春江 禄树晖 朱普选[2] ZUO Chunjiang;LU Shuhui;ZHU Puxuan(Haojing College,Shaanxi University of Science and Technology;Tibet University for Nationalities,School of Management Xianyang,Xianyang Shanxi,712046,China)

机构地区：[1]陕西科技大学镐京学院 [2]西藏民族大学管理学院,陕西咸阳712046

出　　处：《高原农业》2022年第6期608-617,共10页Journal of Plateau Agriculture

摘　　要：游客感知有助于景区管理、旅游管理相关部门更好改善和提升旅游目的地吸引力。为了更好地了解游客对西藏旅游景区的体验与感知,本文通过八爪鱼采集器对旅游网站关于布达拉宫游客评论进行采集,应用ROST Content Mining软件对采集评论结果进行词频、语义网络、情感分析。研究发现布达拉宫社会语义网络呈现“核心层-中间层-边缘层”形状;游客对布达拉宫旅游资源、旅游环境、游客行为和设施等评价很高,推荐意愿强烈,但是没有突出现有资源优势,游客对部分导游和讲解服务和评价不高,需要景区和旅游相关部门更加突出现有资源优势,加强旅游新吸引物创新开发;重视旅游人才培养,提高导游综合服务水平;善用网络平台倾听游客心声;科学利用分析结果,保障拉萨旅游全面发展。The perception of tourists helps the relevant departments of scenic spot management and tourism management to better improve and enhance the attractiveness of tourist destinations.In order to better understand tourists’experiences and perceptions of tourist attractions in Tibet,this paper used the octopus collector to collect information on the tourism website.Potala Palace tourist comments were collected,and ROST Content Mining software was used to analyze the word frequency,semantic network and sentiment of the collected comment results.The study found that the social semantic network of the Potala Palace presented the shape of"core layerintermediate layer-edge layer".Tourists had high evaluations about the Potala Palace’s tourism resources,tourism environment,tourist behavior and facilities,and their willingness to recommend was strong,but not prominent.Due to the existing resource advantages,tourists did not have high evaluations for some tour guides and explanation services.It was necessary for scenic spots and tourism-related departments to highlight the existing resource advantages and strengthen the innovative development of new tourism attractions,and to attach importance to the training of tourism talents and improve the comprehensive service level of tour guides.It was beneficial to make good use of the network platform to listen to the voices of tourists,and to scientifically use the analysis results to ensure the all-round development of Lhasa tourism.

关 键 词：旅游体验感知 网络文本 布达拉宫 

分 类 号：C93[经济管理—管理学]