平台封禁行为的竞争法分析  

The Analysis of Platform Ban Behavior from the Perspective of the Competition Law

作　　者：刘继峰[1] 张佳红 LIU Jifeng;ZHANG Jiahong(Civil,Commercial and Economic Law School,China University of Political Science and Law,Beijing 100088,China)

机构地区：[1]中国政法大学民商经济法学院,北京100088

出　　处：《当代经济科学》2023年第1期17-28,共12页Modern Economic Science

基　　金：国家社会科学基金重点项目“完善市场监管中的权力配置及运行制约法律机制研究”(20AZD107)。

摘　　要：平台已成为满足消费者需求、创新驱动发展、推动社会进步的重要动力,但平台封禁行为的出现给平台竞争带来巨大冲击,对平台封禁行为的认识和规范充满挑战。平台封禁行为复杂且动态多变,兼具垄断行为和不正当竞争行为的属性。平台市场不同于传统线下市场,适用传统的竞争法分析路径不能满足数字时代的新要求。平台封禁并不等同于违法行为,既有可能存在合理合法的实施依据,也有可能存在反竞争效应,依然存在竞争法适用标准不明确、行为违法性难以准确认定、消费者保护力度不足的规制困境。应充分考虑平台经济的特点,结合自由公平竞争秩序、平台创新发展、消费者权益保护等社会公共利益目标,理清平台封禁行为竞争法律体系的适用逻辑,完善平台封禁行为违法性的认定路径,并从立法、执法、司法层面构建竞争法对于消费者利益的独立保护制度,推动平台经济健康发展。In recent years,the number of platforms has been increasing and their functions have been improved,which has had an important impact on people’s daily life.The platform has become an important driving force to satisfy the needs of consumers,develop through innovation,and promote social progress.However,the appearance of platform ban behavior has shocked the competition among platforms,which leads to challenges in understanding and standardizing platform ban behavior.Due to the complexities and dynamics,as well as the attributes of monopoly and unfair competition behavior,the platform market is different from the traditional offline market.Therefore,the analysis path of the traditional competition law could not meet the new requirements during the digital age.Platform ban behavior is not regarded as illegal,as it may have a reasonable and legal basis for implementation,and also exert an anti-competitive effect.Up to now,there is a lack of overall research on platform ban behavior from the perspective of competition law.In addition,the analysis of the behavior attribute of platform ban is insufficient.This paper analyzes the legitimate and reasonable reasons for the platform ban and the possible anti-competitive effects.There are some regulatory dilemmas,such as unclear applicable standards of the competition law,difficult identification of the illegality of behavior,and insufficient consumer protection.We suggest in the paper that it is necessary to clarify the application logic of the competition legal system of platform ban behavior and improve the identification path of the illegality of the behavior.Meanwhile,the independent protection system of the competition law should be constructed for consumers’interests from the legislative,law enforcement,and judicial levels.Compared with existing literature,the possible contributions of this paper are mainly in the following two aspects.Firstly,based on fully understanding the behavior attribute,this paper clarifies the premise of regulating the platform ban behav

关 键 词：平台经济 平台封禁 竞争法 垄断 不正当竞争 消费者保护 

分 类 号：D922.294[政治法律—经济法学]