基于SCP范式的中国西服产业市场分析  

Market Analysis of Chinese Suit Industry based on Structure-conduct-performance Paradigm

作　　者：蔡俊 陈永康 CAI Jun;CHEN Yongkang(Institute of Business,Beijing Institute of Fashion Technology,Beijing 100029,China)

机构地区：[1]北京服装学院商学院,北京100029

出　　处：《西部皮革》2023年第3期36-38,共3页West Leather

基　　金：北京服装学院2022年研究生教育质量提升专项及一般教学改革项目(120301990132)。

摘　　要：文章首先界定了所研究的西服产业的范围。基于SCP范式的脉络研究,从中国西服产业的市场集中度和产品差异化角度分析市场结构,其表现为竞争型。在此基础上探讨了企业在竞争型市场上的以竞争导向为主的价格行为,赞助、广告、研发等非价格行为和以并购为主的组织调整行为。最后从利润水平、技术进步两个角度分析西服市场绩效。This paper first defines the scope of the suits industry studied.Based on the Structure-conduct-performance(SCP)paradigm,the market structure is analyzed from the market concentration and product differentiation of China's suit industry,which is characterized by competition.On this basis,it discusses the price behavior of enterprises in the competitive market based on competition,non-price behavior such as sponsorship,advertising,research and development,and organizational adjustment behavior based on mergers and acquisitions..Finally,we have analyzed the performance of suits is analyzed from two perspectives of profit levels and technical progress.

关 键 词：西服产业 市场结构 市场行为 市场绩效 

分 类 号：F424.7[经济管理—产业经济] TS941[轻工技术与工程—服装设计与工程]